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The Growing Importance of Ratings and Reviews in Local Search

Online reviews and ratings are having a huge impact on the local search space.  As platforms like Facebook, Google and Yelp give reviews more importance and improve their ability to filter out fake ones – and government officials crack down on dishonest practices – consumer trust and use of reviews can only be expected to grow.

In my Street Fight article, I discuss how reviews and ratings are some of the most powerful pieces of information in local search.  Not only are they impacting SEO for local businesses, but they are significant influencers of consumer action.

Read my full article at Street Fight.

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