The Future of Local Digital Media Sales: Inside, Outside or In-Between?
December 29, 2014 | Contributed by: Joe Morsello
Please join LSA for an exclusive webinar presentation next Tuesday, January 6 from 2 pm – 3 pm EST.
The local market is more competitive than ever and profit margins are declining. The cost of a large outside sales force is no longer sustainable. But telephone sales alone won’t work for all accounts and may not deliver strong advertiser retention. Given the pressure to reduce costs, will the future be dominated by “t-sales” or will there be a mix of inside and outside reps? Can technology bring greater efficiency to local digital sales or is that a false hope?
Join us for this webinar as Greg Sterling, VP of strategy and insights at LSA, Neal Polachek, industry advisor at BuzzBoard, and Kerry Baldwin, VP of advertising solutions at Web.com, discuss how the local sales force of the future will be structured. They will also explore what market segments can be addressed by telephone sales and which ones require outside reps.