Telmetrics Introduces “VoiceTrends,” A Voice-To-Text Analytics Tool
September 17, 2010 | Contributed by: Stephanie Hobbs
There was a lot of conversation at DMS ’10 about the growing importance of advertising ROI to local businesses. As BIA/Kelsey president Neal Polacheck pointed out, businesses want a better understanding of how their media is performing to ensure their dollars are being spent wisely.
Earlier this week, MediaPost reported on an interesting new offering from Telmetrics, an advertising call measurement company, which will provide local businesses with new insight into the intent and quality of leads from various media platforms.
The service, called VoiceTrends, is a post-call, speech-to-text analytics solution for the local search industry. It provides advertisers, agencies, publishers, and SEM firms with advanced visibility into aggregated consumer phone calls with comprehensive category, market and media insights into the quality of leads.
As analytics plays a more important role in our industry, services like Telmetrics’ VoiceTrends will help us better understand which advertising solutions work best for the local businesses we service. Definitely seems like something worth checking out!