Technology’s Impact on the Local Search and Advertising Space
July 25, 2013 | Contributed by: Wesley Young
Over the past 15 years, there have been some major changes in how local businesses are found by consumers. Today nearly 86 million people access local business information on their mobile phone (comScore-15 Miles-Neustar) and 77 million smartphone owners relied on apps to visit local content in December 2012 (Local Search Association). The impact of technology on local search is great, but with any advancement in technology, there is tremendous opportunity.
In the video below, “local” experts from Google, Groupon, YP, Constant Contact and more talk about how technology is impacting the local advertising world and the opportunities that exist for marketers. Here is what they had to say: