Tech Adoption Index: Tracking SMB Usage of Cloud-Based Services
June 30, 2017 | Contributed by: Joe Morsello
Nearly half of small and medium-sized businesses (SMBs) have adopted cloud-based tools in at least one area of their businesses and many more will over the next 12 to 18 months. As SaaS businesses establish trust with their SMB customers they will expand into adjacent services, including local marketing.
This shift to the cloud may be the most disruptive trend yet facing local media sellers. For that reason, LSA developed a new quantitative tracking study called the Tech Adoption Index (TAI), sponsored by Dex Media and Google. The TAI is designed to measure the SMB market’s shift to cloud-based services through a bi-annual survey of 1,000 SMBs in each wave.