YPA | LSA Insider

Posts Tagged ‘YPA’

April 17, 2011

A New Day for Yellow

Welcome to the new Local Search Insider! Today at our Search Starts Here conference in Las Vegas, the Yellow Pages Association announced a new start of sorts for itself: a new name – Local Search Association – and new look that reflects our changing industry. To coincide with our new brand, our blog is now…

Contributed by: Neg Norton

December 13, 2010

Yahoo! Local Launches New Limited Beta Listings

We’ve shared several stories in recent months about local sites updating their business listings to include more features and additional interactivity. That trend continued last week with Yahoo! Local announcing that it is upgrading its listings to add local news, deals and nearby events, according to a blog post on its Yodel Anecdotal blog. The…

Contributed by: Stephanie Hobbs

December 10, 2010

Peter J. McDonald Stays On as SuperMedia CEO

In October, I wrote about SuperMedia’s announcement that its Board of Directors had appointed Peter J. McDonald as interim CEO. Today, I’m happy to learn that Peter has officially been appointed CEO of the company, effective immediately. As I noted in my previous post, Peter is a solid choice to lead SuperMedia during the company’s…

Contributed by: Neg Norton

December 9, 2010

BIA/Kelsey ILM10: Steven Johnson, “Where Good Ideas Come From”

The last morning of the BIA/Kelsey ILM10, in rainy Santa Clara, started off with a great keynote from Steven Johnson, the best-selling author of six books on the intersection of science, technology and personal experience. His writings have influenced everything from the way political campaigns use the Internet, to cutting-edge ideas in urban planning, to…

Contributed by: Stephanie Hobbs

December 8, 2010

BIA/Kelsey ILM10: Wednesday Update

So much going on this morning, from Zillow to Google to Pandora, interesting speakers discussing issues that all of the attendees are facing. Over 200 new attendees from dozens of new companies, indicative that BIA/Kelsey has the right agenda in the right location at the right time. To learn more about becoming a client, visit:…

Contributed by: Stephanie Hobbs

December 8, 2010

‘Small Business Saturday’ Gives Incentives to Buy Local

We all know the importance of buying local and the positive impact it has on our communities. That’s why I’m thrilled to share news about an ongoing campaign by American Express that offers incentives for local businesses to advertise and for consumers to shop locally. Initially, the campaign “Small Business Saturday,” held the Saturday between…

Contributed by: Stephanie Hobbs

December 8, 2010

BIA/Kelsey ILM10: ‘Traditional Media, Revolutionary Thinking’ Panel

Yesterday, I attended the “Traditional Media, Revolutionary Thinking” panel at BIA/Kelsey’s ILM10, which featured three leaders driving digital and mobile initiatives at traditional media brands: Greg Gittrich, VP – Digital Media and Editor in Chief – NBC Integrated Media Peter Weinberger, President – Advance Internet Stephen Weis, VP – Digital Sales, Hearst Newspapers The panel…

Contributed by: Stephanie Hobbs

December 7, 2010

ILM10 Opening Keynote: Yelp CEO Jeff Stoppelman

Yelp CEO Jeff Stoppelman’s session at BIA/Kelsey’s ILM10 targeted the power of reviews and reviewers, and included several recommendations for successful distribution via mobile: Leverage your Web assets – create your own app Use Store Promotions Create Partnerships Try to get “on deck” (pre-installed apps on cell phones) Stoppelman pointed out that reviewers tend to…

Contributed by: Stephanie Hobbs

December 7, 2010

José Gutiérrez Appointed President and CEO of AT&T Advertising Solutions

I’m excited to share news that José Gutiérrez has been appointed president and CEO of AT&T Advertising Solutions. José replaces Frank Jules, who led the organization since 2007 and will take José’s previous role as executive vice president-global enterprise solutions. José is a veteran of the local search industry and the type of leader the…

Contributed by: Neg Norton

December 7, 2010

BIA/Kelsey ILM10: Client Only Session

There’s a real buzz in the air here at Hyatt Regency Santa Clara as the private “Clients Only” session opens BIA/Kelsey’s ILM10. In part because of the recent news in the “local” arena, but also because over 680 attendees are here and the registrations are increasing, demonstrating that this is the place to be. The…

Contributed by: Stephanie Hobbs