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Posts Tagged ‘YP Local Ad Network’

August 2, 2012

Study: Local Advertisers Find More Cost-Per-Call Value with YP Local Ad Network

Small businesses in the U.S. can more cost effectively generate calls through an ad on the YP Local Ad Network compared to Google AdWords, according to a new study of the local online ad buys of 62 small businesses across the country by independent research firm Altman Vilandrie & Company. The study showed that local…

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July 11, 2012

YP: Restaurants Still the Most Searched Category Locally

 Last week, YP released its quarterly Local Insights Report, which focuses on online and mobile data trends from its Local Ad Network. The report’s findings provided some interesting perspective on continued trends in local search and offered new data on which local businesses are advertising the most through its network. In Q2 2012, Restaurants continued…

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May 10, 2012

AT&T Advertising Solutions and AT&T Interactive Officially Become YP Holdings

YP Holdings LLC (YP), which combines the assets of AT&T Advertising Solutions and AT&T Interactive, officially launched following the acquisition of a controlling interest in YP by Cerberus Capital Management. The new company, which will be based in Tucker, Georgia, will publish the iconic Yellow Pages and operate YP.com, the top-rated YPmobile app, and the…

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April 26, 2012

AT&T Interactive’s Local Insights Report Lists Top Local Search Cities and Most Popular Categories

Last week, AT&T Interactive released the first quarter 2012 edition of its Local Insights Report. The report, which analyzes data from 528 million searches and 10 billion impressions across the YP Local Ad Network’s online, mobile and IPTV platforms, offered an interesting look into the rapidly evolving local search space. Among many highlights in this…

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