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Posts Tagged ‘YP’

July 31, 2017

YP Canada Says Goodbye to Julien Billot

YP Canada has parted ways with CEO Julien Billot amid concerns the company’s path to digital transformation has stalled, with digital growth not keeping pace with expectations. Billot’s departure was announced last week and CFO Ken Taylor was named interim CEO. No permanent replacement has yet been named. Robert MacLellan, Chairman of the Board of…

Contributed by: Charles Laughlin

June 30, 2017

Colossal Merger Yields DexYP

After months of on again, off again rumors the deal of the century, at least in the Yellow Pages industry, has finally come to pass. Dex Media has acquired its rival YP to become — wait for it — DexYP. Terms were not disclosed, but the Wall Street Journal reported early today that Dex paid…

Contributed by: Charles Laughlin

September 21, 2016

PlaceConf: What Shell Learned about Consumer Behavior from Location Data

In an effort to better understand consumer behavior, Shell, owner of Penzoil auto service stations, launched an in-app display campaign with the intention of boosting and driving ROI and targeted transactions. The challenge for Shell’s agency, Ansira, was to efficiently execute, test and optimize the campaign while proving marketing success “after the click.” Working with…

Contributed by: Joe Morsello

September 15, 2016

Alert: Beware of Scams Used to “Sell” Marketing Products to SMBs

The marketplace for advertising and marketing is uber-competitive and crowded. While strong competition is healthy, drives innovation and keeps prices low, there are those who take advantage of the noise and pose as legitimate companies but with false intentions. It’s easy to see how companies can be taken by these scams. Greg Sterling covered a…

Contributed by: Wesley Young

July 25, 2016

YP’s Audience Cartography to Bring Location “Stories” to Brands

Location data’s prominence in the advertising and marketing world continues today with a new announcement from YP. The company released information on Audience Cartography, its process for communicating location insights or “stories” to multi-location brands seeking to better understand and target local audiences. YP positions Audience Cartography as a means to understanding location data and local audiences, putting…

Contributed by: Joe Morsello

May 5, 2016

Local Search Marketing Truths and Trends You Need to Know

Today’s consumers are “search-a-holics,” but their search behaviors aren’t one-size-fits-all. According to a research study conducted by IDC, thirty-six percent of local searchers start their journey on a search engine while more than fifty percent begin elsewhere online (customer reviews, online directories, etc.). But regardless of where they start, it goes without saying that people…

Contributed by: Holly Bowyer

April 13, 2016

YP Integrates BBB Data from 1.3M Local Businesses

Yesterday YP announced that they have integrated Better Business Bureau (BBB) ratings within business listings on yp.com and the YP App. The ratings will only be shown for businesses rated “A” or “A+” by the BBB, and users can narrow searches by these top-rated businesses. The move helps differentiate YP’s listings, bringing unique rating data to…

Contributed by: Joe Morsello

March 30, 2016

Data: Local Search is a Fragmented Consumer Journey

While local searches commonly start with a search engine, it isn’t as large of a portion that some might expect. According to a recent report from YP, only 36% of consumers begin a local search with a search engine and the rest of consumers start on a fragmented array of choices. According to the report, there…

Contributed by: Joe Morsello

December 3, 2015

Mobile Retargeting: Reaching People at the Right Time and Place

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We are constantly digitally connected. In fact, the average person spends over three hours a day using their smartphone. Even though mobile device activity now outweighs desktop or laptop use, the key challenge for brands and business owners is still reaching people at the right time and place. One rapidly evolving way to reach people…

Contributed by: Anna Yum

May 22, 2015

LSA Members in the News: Agendize, Moz, UpSnap, Moasis, ReachLocal, YP, Yahoo

Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership. Agendize: Case Studies…

Contributed by: Joe Morsello