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Posts Tagged ‘Yodle’

June 24, 2015

Study: 1 in 4 Consumers Research Offline Word-of-Mouth Online

Almost two years ago Nielsen found that the most trusted form of advertising was word-of-mouth with 84% of consumers saying they trust the recommendations from the people they know. Taking this one step further, new data shows that for some consumers offline word-of-mouth leads to online research. According to a new Yodle study, even if…

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December 10, 2014

LSA Member Innovation in Local: Yodle

For today’s member innovation, we hear from Yodle. A leader in local online marketing and #9 on Forbes’ list of America’s Most Promising Companies, Yodle helps local business owners find and keep their customers simply and profitably. We caught up with Paul Bascobert, president of local at Yodle, to learn more: What local problem(s) does…

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April 11, 2014

Top 5 Local Ad Stats of the Week: Reputation Management

A few weeks ago we shared stats that highlighted the importance of ratings and reviews for local search as well as the impact ratings and reviews have on consumers.  Along those same lines, today’s stats examine the importance of managing and monitoring reviews, social media pages and other venues where consumers can freely provide feedback….

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March 21, 2014

Top 5 Local Ad Stats of the Week: Ratings and Reviews

Following the recent announcement of a partnership with Yahoo, Yelp, the popular ratings and review site, has partnered with local search provider, YP. There is no denying that ratings and reviews are having an impact on the local marketplace and search providers are making big moves to secure a foothold in the review space. As…

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March 3, 2014

Time for SMBs To Tackle – Or Be Tackled By – Online Reviews

Last week, I shared results from Yodle’s inaugural “Small Business and Online Reviews Survey,” which found that a large number of small business owners don’t recognize the importance of online reviews in their customers’ decision process. In our monthly Local Search column on Search Engine Land, I discuss why it’s time for SMB owners to…

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February 26, 2014

Yodle Survey: Small Businesses Underestimate the Importance of Online Reviews

Although 9 in 10 consumers say they are influenced by online reviews, a large number of small business owners don’t recognize the importance of reviews in their customers’ decision process, according to the results of Yodle’s inaugural “Small Business and Online Reviews Survey” released yesterday. Yodle’s December 2013 survey polled 300 SMB owners nationwide across…

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December 11, 2013

8 Tips for Planning Your Small Business’ 2014 Marketing Strategy

In our monthly Local Search column on Search Engine Land, I discuss the results of Yodle’s recently released First Annual Small Business Sentiment Survey, which found that issues related to marketing – including finding new customers, keeping current customers and keeping up with the competition – are among small business owners’ top concerns.  As I…

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July 5, 2012

Yodle Adds Mobile to its Small Business Offerings

Yodle, the local search company that helps small businesses strengthen their marketing efforts through SEO and online advertising, recently announced an expansion of mobile capabilities for their core product offerings. Yodle’s customers will now have increased optimization for mobile search with reach expanded to 95% of all mobile browser search platforms. Additionally, Yodle’s ad bidding…

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April 2, 2010

The Berry Company and Yodle Announce Strategic Partnership

Back in January, we talked about The Berry Company’s transformative effort to put itself in a stronger position to assist small businesses in developing a multi-platform approach to their advertising, including print directories, Internet Yellow Pages, Web sites, search engine marketing optimization and video. Now the company is expanding its relationship with Yodle, an emerging…

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January 29, 2010

The Berry Company Transforms, Expands Digital Offerings

It’s the last day of a very busy month for Yellow Pages companies.  We came out of the gates of 2010 with a number of important stories about the transformation of our industry, from SuperMedia, R.H. Donnelley (soon to be known as Dex One Corp.), and AT&T. So it’s no surprise that yesterday, The Berry…

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