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Posts Tagged ‘Yext’

November 4, 2019

ONWARD: The Whole Truth and Nothing but the Truth

I had the opportunity last to attend Onward19, YEXT’s now annual fest in New York City, as a moderator at its Partner Summit. Here are some basics on the event.  I heard there were more than 2,400 attendees, though my unscientific guess is between 1,800 and  2,000.  About 400 people attendees to the Partner Summit,…

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December 13, 2017

Replay: 5 Marketing Services Your Agency Must Provide in 2018

Agencies are faced with an increasing number of platforms and channels to manage on behalf of clients. Trying to do everything can be overwhelming and in some cases ineffective. Instead, agencies must focus on the tactics that drive real value. In a webinar this week, Yext’s Rev Ciancio and Duane Forrester discussed the five things that should…

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April 22, 2015

LSA15: Announcing the 2015 Ad to Action Award Winners

Last night, after viewing videos from all of the 20 finalists, the winners of the 2015 Ad to Action Awards were announced on the main stage at LSA15. This year, we received 91 entries, an over 50% increase compared to 2014, and the 10 winners demonstrated the greatest potential for driving local consumer engagement and best…

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April 2, 2015

LSA Members in the News: SMG, bieMEDIA, Dex Media, Yext, NinthDecimal, Neustar

Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership. SMG Launches Addressable…

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January 28, 2015

LSA Members in the Business of Local: Yext

Yext lets companies manage their digital presence in online maps, directories and apps. Over 400,000 businesses make millions of monthly updates across 85+ exclusive global partners, making Yext the global market leader. Digital presence is a fundamental need for all 50 million businesses in the world, and Yext’s mission is perfect location information in every…

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August 16, 2013

Improving Local Search with Standardized Business Listing Information

In my recent Street Fight article I discuss the lack of accuracy when it comes to online business listing information.  When searching locally on search engines — which according to Moz’s David Mihm happens about 7.5 billion times a month — consumers often find business listings from various publishers.  Yet according to a study by Yext, of 40,000 listings,…

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April 16, 2013

‘Search Starts Here’: Panels Debates Automation for SMBs and National Brands

Our morning panel had a spirited discussion about the role of automation in local marketing campaigns.  Joining us for the talk were Pete Gombert from Ballihoo; Howard Lerman from Yext; Ben Gibson from AdMax Local, The Search Agency, Inc.; and Paul Wicker from Kenshoo Local. The panel discussed the need for automation vs. the importance…

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February 12, 2013

Stay Ahead of Local Search Trends at ‘Search Starts Here’ Workshops

The workshops and break-out sessions scheduled for our conference are great opportunities to hear from industry leaders about the most current trends that are impacting the local search industry.  The subject matter and panelists for this year’s workshops are particularly relevant.  We are really looking forward to learning about the latest and greatest technologies and…

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September 14, 2010

DMS ’10: It’s the Jetsons Right Now

“I am unbelievably fired up to be part of this industry,” said Howard Lerman, chairman, cofounder, and CEO of Yext, as he kicked off his BIA Kelsey keynote speech.  “It’s basically the ‘Jetsons’ right now … In this digital world, there is no such thing as the past, only the future.” Lerman offered 10 predictions…

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