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Posts Tagged ‘Yext’

December 27, 2019

Why All Businesses Need to Think About Sonic Branding (video)

Most of us think of branding as a visual exercise. McDonald’s Golden Arches. Nike’s Swoosh. Yet consumers are increasingly asking Siri or Alexa to find things for them. So how does branding work in an increasingly audio environment? This is where “sonic branding” comes in. It’s hardly a new concept. But it’s importance is growing….

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December 13, 2019

ICYMI: This Week in Local

“ICYMI (in case you missed it) What’s New in Local” is a periodic series on LSA Insider that curates and offers brief commentary on items that you may have overlooked related to local and the small-business technology ecosystem. This edition features Yext’s deal with Subway, Scott Galloway’s takedown of Twitter, Sprout Social’s IPO, LogMeIn’s new…

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December 9, 2019

New Podcast: “The Answers Evolution” with Duane Forrester (Video)

Episode Outline 1:19  What “intent” means in a search context 5:35  It’s all about answers  10:19 Who wins in a zero-click search world? 16:48  Are brand websites structuring their data? 24:24  The age of “sonic branding” 27:22  What’s a small-business to do? Episode Summary This episode of Localogy’s Above the Cloud podcast features a conversation…

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November 4, 2019

ONWARD: The Whole Truth and Nothing but the Truth

I had the opportunity last to attend Onward19, YEXT’s now annual fest in New York City, as a moderator at its Partner Summit. Here are some basics on the event.  I heard there were more than 2,400 attendees, though my unscientific guess is between 1,800 and  2,000.  About 400 people attendees to the Partner Summit,…

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December 13, 2017

Replay: 5 Marketing Services Your Agency Must Provide in 2018

Agencies are faced with an increasing number of platforms and channels to manage on behalf of clients. Trying to do everything can be overwhelming and in some cases ineffective. Instead, agencies must focus on the tactics that drive real value. In a webinar this week, Yext’s Rev Ciancio and Duane Forrester discussed the five things that should…

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April 22, 2015

LSA15: Announcing the 2015 Ad to Action Award Winners

Last night, after viewing videos from all of the 20 finalists, the winners of the 2015 Ad to Action Awards were announced on the main stage at LSA15. This year, we received 91 entries, an over 50% increase compared to 2014, and the 10 winners demonstrated the greatest potential for driving local consumer engagement and best…

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April 2, 2015

LSA Members in the News: SMG, bieMEDIA, Dex Media, Yext, NinthDecimal, Neustar

Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership. SMG Launches Addressable…

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January 28, 2015

LSA Members in the Business of Local: Yext

Yext lets companies manage their digital presence in online maps, directories and apps. Over 400,000 businesses make millions of monthly updates across 85+ exclusive global partners, making Yext the global market leader. Digital presence is a fundamental need for all 50 million businesses in the world, and Yext’s mission is perfect location information in every…

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August 16, 2013

Improving Local Search with Standardized Business Listing Information

In my recent Street Fight article I discuss the lack of accuracy when it comes to online business listing information.  When searching locally on search engines — which according to Moz’s David Mihm happens about 7.5 billion times a month — consumers often find business listings from various publishers.  Yet according to a study by Yext, of 40,000 listings,…

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April 16, 2013

‘Search Starts Here’: Panels Debates Automation for SMBs and National Brands

Our morning panel had a spirited discussion about the role of automation in local marketing campaigns.  Joining us for the talk were Pete Gombert from Ballihoo; Howard Lerman from Yext; Ben Gibson from AdMax Local, The Search Agency, Inc.; and Paul Wicker from Kenshoo Local. The panel discussed the need for automation vs. the importance…

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