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Posts Tagged ‘Yellow Pages Association’

November 2, 2009

Americans Turn to Dry Cleaners for Holiday Help in November

With all the festivities of the holiday season, it’s no surprise the “Dry Cleaners” heading sees a spike in the month of November. Whether it’s candle wax or cranberry sauce, many Americans look to the Yellow Pages for help saving their favorite table linens and holiday wear. Data shows that there are approximately 30,000 dry…

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October 30, 2009

Canada’s Yellow Pages Group Announces Search Engine Marketing Services

For years, small and mid-sized businesses have relied on Yellow Pages to attract new local customers. And under a new partnership announced in Canada this week, businesses can continue to count on Yellow Pages as their guide to reaching the growing number of potential customers using local online search. On Wednesday, Canada’s Yellow Pages Group…

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October 29, 2009

Yellow Pages Scores High in Trust in Independent Survey

Forrester Research, Inc. recently completed its North American Technographics® Media, Marketing, Consumer Technology, And Healthcare Benchmark Survey, Q3 2009 (US, Canada). To the question “What is your overall level of trust for each of the following sources of advertising,” Yellow Pages was cited as the top source they “trust a lot” among U.S. respondents compared…

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October 28, 2009

AOL Chief Sees Bright Future for Online Yellow Pages

Some conversation on Web 2.0 in San Francisco popped up in my news alert, shedding light on how one top media executive views the outlook for Yellow Pages in the digital space. In an interview, AOL’s new CEO Tim Armstrong said he believes that Internet Yellow Pages “will become more important in the future than…

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October 26, 2009

BIA/Kelsey: Small Businesses Using Social Media for Marketing

Following up on our post about advertisers’ growing interest in social media, I wanted to share this new study by BIA/Kelsey that finds small and mid-size businesses are increasingly leveraging social media in their marketing approaches. Here are a couple interesting stats from the research: 32% plan on including social media in their marketing strategies…

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October 22, 2009

YPA and ADM Boards Vote Unanimously to Create Largest Local Search Trade Organization

Our merger with the Association of Directory Marketing (ADM) crossed an important milestone yesterday with ADM’s board approval of the merger.  Our board gave its approval in a meeting last week, and now the proposal goes to a vote of our respective members.  I’m confident they will see the value in this effort. Our industry…

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October 20, 2009

Local Search Plays a Role in Healthcare

In my “Locals Only” piece on Search Engine Land this week, I take a look at the national healthcare debate and the continued importance of local search to connect individuals and families with the right medical professionals. Regardless of where national health care is headed, all Americans share the same challenge: finding good healthcare providers. According…

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October 13, 2009

Americans Kick Off Fall With a Trip to Local Pharmacy

Every month we take a look at interesting headings data.  Since cold and flu season begins as early as October, we thought it would be appropriate to look at the  “Pharmacies” heading this month. As it turns out, “Pharmacies” ranks 17th out of more than 4,000 headings and generates 129 million references annually, with the…

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October 7, 2009

Change Keeps Coming and We’re Part of It … Join Us

Change has ripped through the advertising industry, tearing apart long-held assumptions about how to reach consumers. Change has swept away notions about “eyeballs” and “reach and frequency”. Change has blown apart into long-held beliefs about the best way to get your message to your specific audience, while reducing expenses. And change is creating a startling…

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October 6, 2009

Simmons Findings Show Value in Print Directories for Hotel Guests

While a number of hotel chains have discontinued the practice of providing Yellow Pages directories in each room, a newly released report from CRM Associates would indicate that this might be the wrong move.  Data from Simmons Spring, 2009, suggests that frequent hotel guests are significantly more likely to use print directories than the average…

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