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Posts Tagged ‘Yellow Pages Association’

January 28, 2010

What Will Yellow Pages Create for the Tablet?

Yesterday in San Francisco, Apple CEO Steve Jobs introduced his company’s latest, highly-anticipated innovation – the Apple iPad Tablet. If you’ve followed the news recently, you already know that tablets are not only expected to make waves as a new consumer gadget, but also as a means for old media publishers such as newspapers and…

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January 27, 2010

Canada’s Yellow Pages Group Adds Online Restaurant and Dining Community

Here’s an interesting story from our Yellow Pages friends up north: Yellow Pages Group, a leading Canadian local commercial search provider, announced this week that it has purchased Restaurantica.com, a popular restaurant and dining online community. The move is the latest in a growing trend among Yellow Pages companies towards developing or acquiring new online…

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January 14, 2010

R.H. Donnelley To Exit Bankruptcy By End of January

Yellow Pages publisher R.H. Donnelley is set to emerge from bankruptcy later this month after a U.S. court approved its reorganization plan. The move comes just two weeks after Idearc—rebranded SuperMedia—announced that it had exited bankruptcy. R.H. Donnelley, which publishes 75 million Yellow Pages directories annually, is counting on new online and mobile offerings to…

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January 13, 2010

Theater-Goers Make the Most of Yellow Pages in January

With all the hustle and bustle and entertaining of the holidays, it’s no surprise many of us don’t make it to the December movie blockbusters. Research tells us that many Americans turn to the Yellow Pages for help researching local theaters in January in an effort to catch up on the movies they missed –…

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January 12, 2010

Intermedia Shopping Study

The Yellow Pages Association has released some interesting results from the just completed Intermedia Shopping Study (ISS) conducted by TNS. The purpose of the study is to measure consumers’ use of various media during the purchase decision process. Print Yellow Pages + Internet Yellow Pages at 26.5% came in second to online services at 30.8%…

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January 8, 2010

Internet Marketing Pitch Materials Get a Little ‘Drastic’ Sometimes

I ran across a press release from an Internet marketing service that used some strong words about the health of print Yellow Pages directories, saying that Yellow Pages usage is “drastically dropping” every year. Of course, a competitor would be apt to say something like that about one of our industry’s products, and the truth…

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January 5, 2010

Idearc Starts 2010 Fresh with New ‘SuperMedia’ Brand

A new year means a fresh start for all of us, but I am especially interested in what 2010 will mean for Idearc given its announcement yesterday that it is exiting bankruptcy, launching a new name and board of directors, and listing on the NASDAQ. The company’s new brand – SuperMedia – ties together the…

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December 15, 2009

Reuters: Idearc and R.H. Donnelley “Plot High Tech Road”

Reuters ran a piece this weekend looking at the high-tech futures of two major Yellow Pages companies, Idearc and R.H. Donnelley. Reuters reports that both companies are likely to emerge from bankruptcy protection very soon and that their revitalized futures lie in developing new opportunities for small businesses on online and mobile platforms. Already, these…

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