For a few years now, we have been talking about the evolution of location into a broad insights tool that can be used for a growing range of purposes. Tracking that shift, today xAd rebranded as GroundTruth, reflecting a broader vision and an expansion of the company’s services beyond advertising. GroundTruth (formerly xAd) founder and…
A few weeks ago we wrote about how the latest comScore data show 69% of digital media time spent is now on mobile devices. Furthermore, last week Greg Sterling wrote about the IAB’s latest data showing that mobile now accounts for over 50% of digital ad spend. The shift to mobile has been rapid, but…
Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar locations that Pokémon Go users frequent, to telling “location stories,” mobile marketing platforms are bringing the power of location intelligence to the broader market. The latest insights come from xAd’s…
Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other restaurants and stores do visitors of Subway go? Where exactly do customers of the Starbucks on University Ave in Palo Alto, CA come from? These are just a few of…
Now in its third year, the Mobile Path to Purchase survey by xAd has seen steady increases in the centrality and importance of mobile devices in consumer shopping behavior. According to the study, mobile now exceeds the PC as the most important purchase research tool. Since 2013, the study has found that the importance of…
Mobile, video, display: the online world is increasingly seeing ad budgets move to programmatic platforms. To help understand the future for location and local advertisers in the programmatic world, Dorothee Bergin from xAd, Ian Dailey from Rocket Fuel, Luke Edson from YP and Victor Wong from PagerG discuss what is going on in the space….
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership. UBL and Advice…
Here is a roundup of the articles featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us. If you’re not a member, click here to learn more about LSA Membership. YP Launches Celebrity Anchored Campaign #MakeEveryDayLocal (February 19, 2015)…
For years the market has not understood “local” or its true value. The notion of local has been associated almost exclusively with small businesses (SMBs) and thus dismissed by many agencies, pundits and marketers accordingly. While SMBs are very important they’re only half the story. Investors have also been repeatedly burned by location-based consumer sites that have not paid off….
Today’s Social + Mobile: Show Me the Money! speaker spotlight features Jon Silverman, senior account executive, platform sales at xAd. Jon and the rest of the team at xAd help brands harness the power of accurate location data in order to produce measurable results from mobile advertising. Prior to joining xAd about a year ago,…
