Please join the LSA and Localead for an exclusive webinar presentation Thursday, March 16 from 2:00 pm – 3:00 pm ET. What resources are locally focused sellers using to close more business with SMBs? With so many technology platforms emerging each day, it can be overwhelming to find exactly what you need to do your…
Please join the Local Search Association (LSA), Rio SEO and Hallmark for an exclusive webinar presentation next Wednesday, May 11 from 2:00 pm – 3:00 pm ET. It’s critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies…
The promise of marketing automation is more timely, relevant, targeted, personalized and overall effective marketing communications. However, many aren’t happy with the performance they are seeing from the technology. During a webinar last week, Vendasta‘s CMO Jeff Tomlin shared some interesting data around the general feeling of dissatisfaction marketers feel towards automation solutions. Most compelling…
Earlier this month, CallRail and LSA presented a webinar entitled, “Calls, Local SEO & Mobile Search: What You Need to Know in 2016.” It discussed how to successfully implement call tracking while avoiding potential SEO problems. It also shared fascinating data on which media channels are driving the most calls and explored the impact of…
Please join the Local Search Association (LSA) and CallRail for an exclusive webinar presentation Thursday, January 21 from 2:00 pm – 3:00 pm ET. It’s no secret that many local businesses prefer phone calls over any other lead channel. The challenge for local SEOs is proving that their work is responsible for driving these valuable phone…
According to research by BIA/Kelsey (above), around 50% of SMBs prefer do-it-for-me (DIFM) and do-it-with-me (DIWM) service models when it comes to their digital marketing efforts. As the data suggests, SMBs are looking for hands-on help. Parallel to that is the hands-on help media organizations are looking for when it comes to diversifying and growing…
Please join LSA and BuzzBoard for an exclusive webinar presentation next Thursday, June 11 from 2:00 pm – 3:00 pm ET. We’re now entering what might be called “Phase 3” of SMB digital marketing. Started in the late 90s, Phase 1 was about cousin and nephew built websites and empty promises from vendors. It ended with the…
With 70% of the US economy driven by consumer spending, most of which taking place 15-20 miles of the home, location-based marketing and advertising is helping influence these “local” purchases. In addition, location-based tech continues to improve allowing marketers to quantify just how much the online worlds influence offline purchases. During our webinar last week,…
Please join LSA and guest presenters for an exclusive webinar presentation next Tuesday, April 14 from 2:30 pm – 3:30 pm ET. Google’s forthcoming algorithm change will boost mobile friendly sites and punish those that aren’t. According to Google, it will affect more websites than the company’s previous “Panda” or “Penguin” algorithms. Given that mobile devices…
Claudia Dreier Poepperl, CEO of CIAmedia, presented a webinar last week that discussed the latest in out-of-app advertising: post call ads. These ads monetize apps even after a user stops using the app by providing a constant stream of ad impressions. But what are post call ads? Post call ads appear at the end of a…
