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Posts Tagged ‘Video’

June 21, 2016

YouTube Director App Makes Video DIY for SMBs

A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video. At that time Google released data stating that “how-to” searches on YouTube had grown 70% vs. 2014. The idea was that videos, specifically those that provide helpful “how-to” information, were…

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October 22, 2014

LSA Member Innovation in Local: Driven Local

This week we hear from Driven Local, a digital marketing agency offering comprehensive digital advertising solutions to small and medium sized businesses. Driven Local has made the Inc. 5000 list of fastest growing companies in 2012, 2013 and 2014.  The company’s product set includes, SEM, SEO (aka Web Presence Optimization or WPO), social marketing, listings…

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October 1, 2014

LSA Member Innovation in Local: The Berry Company

This week we hear from The Berry Company, a full service marketing company for small and medium sized businesses. Berry offers a complete advertising solution, ranging from digital solutions – websites, search, video and more – to traditional yellow pages. The company serves hundreds of thousands of businesses throughout the 50 states. We caught up with…

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August 8, 2014

Shift to Video Continues with New Yelp and Facebook Updates

Video continues to take a central role online for consumers and publishers.  A 2014 Cisco study predicts that by 2018, 79% of all Internet traffic will be video – and Yelp and Facebook are working to accelerate that growth. Yelp recently introduced a new feature allowing users to post 3-12 second videos related to local…

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July 23, 2014

Automated Tools To Help Local Businesses Tackle Online Marketing

In my Local Search column on Search Engine Land this month, I talk about the growing promise of automated local marketing solutions in providing local businesses and marketers with faster, more reliable and more cost-effective service. Marketers are increasingly turning to automation to help them better achieve a variety of advertising objectives. According to a…

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July 16, 2014

LSA Member Innovation in Local: Search Influence

This week we hear from Search Influence, a national, full-service, online marketing company based in New Orleans. Search Influence serves local and small / medium size businesses with SEO, Online Advertising, Social Media and Social Ads, both directly and as a white-label provider for media companies and resellers. We caught up with Will Scott, CEO…

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July 9, 2014

LSA Member Innovation in Local: Google

This week we caught up with Oliver Vidinovski, strategic partner manager of premier partnerships channel sales North America at Google, to learn more about Google’s SMB Channel Sales Partner Program:  What local problem(s) does Google solve? How? Local business is a big part of the Google Channel Sales team. With 63% of SMBs in the…

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May 30, 2014

Top 5 Local Ad Stats of the Week: Automation

Selling new digital marketing solutions to SMBs has proven difficult for a variety of reasons – many of which boil down to price.  Many SMBs have limited advertising budgets, which are hard for local advertising providers to reconcile with their costs of doing business. But automation is helping to change that. Automating workflows and ad…

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March 14, 2014

Top 5 Local Ad Stats of the Week: Online Video

This week we focus on the growing online video advertising space and its impact on consumers. As more and more consumers shift from watching live TV to streaming online video, there is a tremendous opportunity for marketers to build awareness and engagement with the growing online outlet. Here are some compelling stats that show how…

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