I had the good fortune throughout my career in the local search industry to have led or participate in many change initiatives. They ranged in complexity from introducing new digital services to the portfolio, to a complete business model transformation. My partners and I have identified the fundamental critical few elements that can mean the…
Nir Lembert, CEO of Zap Group, shared his experience in transforming a traditional Yellow Pages company into a fully digital publisher. In 2005, the company was Israel’s leading Yellow Pages publisher and print comprised of 85% of its revenue. The transformation was started by launching sites through specific verticals including lawyers, doctors, and tourism. But…
Last year at our annual conference, Solocal Group’s CEO Jean-Pierre Remy spoke about the company’s transformation from a traditional print directory publisher to an innovative local search provider. During last week’s webinar, Bruno Berthezene, Solocal Group partnerships and business development manager, discussed the digital products and solutions that are helping make this transformation so successful. Solocal…
Please join LSA and Solocal Group for an exclusive webinar presentation next Thursday, January 23 from 2 pm – 3 pm EST. During last year’s LSA Conference, Solocal Group’s CEO spoke about the company’s successful transformation from traditional print directory publisher to innovative local search provider with a wide portfolio of print, online, social and…
On the heels of a re-branding, website redesign, app redesign and major ad campaign, local search and advertising company, YP recently announced that it had acquired mobile ad company, Sense Networks. Gaining access to Sense’s location and behavioral data will help YP offer more accurately targeted search and display ads. As one of the largest…
During last week’s webinar with Gordon Borrell, CEO of Borrell Associates, he shared insight into the evolving local media space, specifically the transformation of media companies into marketing agencies. With publishers rushing to meet SMB demands to buy SEO, social media management, reputation management and other services, their business is fundamentally changing. Instead of selling…
Please join LSA and guest presenter Gordon Borrell, CEO of Borrell Associates, for an exclusive webinar presentation next Thursday, January 9 from 2 pm – 3 pm EST. Hordes of publishers are rushing to meet SMB demands to buy SEO, social media management, reputation management and other services. In so doing, they’re shifting from selling…
Jean-Pierre Remy, CEO and president of Solocal, gave us a deep look into Solocal’s impressive transformation from a traditional print Yellow Pages publisher to France’s leading local search company. The transformation has resulted in strong results. Today, Solocal’s online business represents 58% of revenues, and is expected to rise to 75% in 2015. Solocal is…
Today’s guest blogger, Paul Plant of Radicle Consulting has over 30 years of experience in directive media and advertising. He launched Radicle Consulting in March 2010, and has acquired a diverse client portfolio, which he advises on all aspects of organizational and transformational change. He previously spent almost 20 years in senior management at Yell…
Today’s guest blogger, Paul Plant of Radicle Consulting has over 30 years of experience in directive media and advertising. He launched Radicle Consulting in March 2010, and has acquired a diverse client portfolio, which he advises on all aspects of organizational and transformational change. He previously spent almost 20 years in senior management at Yell…
