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Posts Tagged ‘The Search Agency’

January 14, 2015

LSA Members in the Business of Local: The Search Agency

Today’s member spotlight is with The Search Agency, a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. The company is one of the US’s largest and fastest growing search marketing firms – named the largest independent U.S. search marketing…

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July 29, 2014

Highlights from 2014 Ad to Action Awards Webinar Series

During our webinar series last week, we heard from all of our 2014 Ad to Action Award winners on the functionality, benefits, targeting and ROI associated with each of their products or solutions. The Ad to Action Awards recognized innovations in local advertising and marketing within eight submission categories that demonstrated the greatest potential for…

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July 23, 2014

Automated Tools To Help Local Businesses Tackle Online Marketing

In my Local Search column on Search Engine Land this month, I talk about the growing promise of automated local marketing solutions in providing local businesses and marketers with faster, more reliable and more cost-effective service. Marketers are increasingly turning to automation to help them better achieve a variety of advertising objectives. According to a…

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July 14, 2014

Upcoming Webinars to Highlight Ad to Action Award Winners

We are excited to announce that next week we will be holding two webinars featuring all of our Ad to Action Award winners.  Representatives from each winning company will give attendees deeper looks into the functionality, benefits, targeting and ROI benefits associated with their product or solution. Join us to learn more about these innovative…

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June 23, 2014

Automation is Transforming Local Advertising for the Better

These days, many SMB owners struggle with building an effective presence for their business across the growing number of local media platforms. There’s no question that local advertising providers are working hard to help SMB owners overcome the challenges of creating and implementing an integrated approach. However, the costs associated with maintaining labor-intensive management platforms,…

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May 13, 2014

2014 Ad to Action Award Judges Comment on Winning Entries

After scoring our Ad to Action Awards entries and determining each category winner, some of our influential judges sat down in front of the camera to discuss their selections. In the video, the judges talked about what they felt made each solution innovative and capable of driving consumer actions. At the end of the video,…

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April 29, 2014

LSA|14: Ad to Action Awards Winners Announced!

Today we are thrilled to announce the winners of our inaugural Ad to Action Awards, a new awards competition we developed to foster new ideas and stimulate thinking to bring to market the best local advertising products. The awards recognized new or recently introduced solutions within eight submission categories that demonstrated the greatest potential for…

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April 7, 2014

From 60 to 16: Announcing Our Ad to Action Awards Finalists

In order to support and encourage innovation in Last Mile Advertising, last December we launched the Ad to Action Awards, a competition designed to bring forward the most creative and effective new local advertising products that drive calls, clicks and store visits for local businesses. By the end of our submission period in February, we…

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April 2, 2014

LSA|14 Kicks Off with Sessions Featuring Sightly, YP, Chatmeter, Urgent.ly and more!

We’re just 25 days away from the start of the 2014 Local Search Association Conference in Huntington Beach, California! Our three-day, jam-packed agenda focused on all things local begins on Sunday, April 27th with a full day of group activities, Idea Lab sessions, and an opening cocktail party. Group Activities (7:00 a.m. – 11:00 a.m.)…

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December 11, 2013

BIA/Kelsey Leading in Local: The Role of Digital Agencies in the Local Space

A panel made up of Jeff Folckemer, president and CEO, LocalEdge and SVP, Hearst Newspapers; Jean-Philippe Gauthier, COO, Mediative; and David Hughes, CEO, The Search Agency, spoke of the role digital agencies play in the local marketing space and how to make it work.  Key points made by the panel include: Relationships and service matter. …

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