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Posts Tagged ‘targeting’

September 5, 2014

Top 5 Local Ad Stats of the Week: Big Data

Big data is revolutionizing the local advertising and marketing space.  The ability to target a specific consumer in a specific location via multiple devices is changing the way advertisers connect with consumers and deliver relevance.  However, with so much data, making sense of it all can be a challenge. According to a study by the…

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August 4, 2014

SoMoConf Speaker Spotlight: Jon Silverman, Sr. Account Executive, Platform Sales, xAd

Today’s Social + Mobile: Show Me the Money! speaker spotlight features Jon Silverman, senior account executive, platform sales at xAd.  Jon and the rest of the team at xAd help brands harness the power of accurate location data in order to produce measurable results from mobile advertising. Prior to joining xAd about a year ago,…

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June 11, 2014

LSA Member Innovation in Local: Simpli.fi

Today, we are excited to introduce a new weekly column, “LSA Member Innovation in Local,” that will highlight the ways our member companies are contributing to the next generation of local advertising and marketing. With our more than 300 members in 30+ countries, we look forward to profiling the innovative and forward-thinking solutions our member companies are…

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February 18, 2014

On Street Fight: Location, Relevancy, and the Search for Personalization

Marketers today have access to an unprecedented amount of data about consumers and their environment that go well beyond location, ranging from their demographics and shopping behavior to the time of day and weather. In my blog post published today on Street Fight, I talk about the importance and need for smarter targeting given the…

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February 18, 2014

JiWire Highlights Importance of Targeting Beyond Location on Mobile

During their webinar last week, JiWire explored the ways in which advertisers are finding success by targeting custom audience segments at exact moments in their lives.  They shared some case studies that showed how using various pieces of consumer information in addition to location can make mobile brand messages more relevant. Check out their entire…

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February 4, 2014

Beyond Location: Engaging Mobile Audiences with Smarter Targeting

Please join LSA and JiWire for an exclusive webinar presentation next Thursday, February 13 from 2 pm – 3 pm EST. We are all aware of the significant opportunity that exists for national brands and SMBs to engage prospective customers in mobile across regional, local and neighborhood geographies.  But with all of the ways we…

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January 14, 2014

YP Continues to Improve Digital Business with Sense Networks Acquisition

On the heels of a re-branding, website redesign, app redesign and major ad campaign, local search and advertising company, YP recently announced that it had acquired mobile ad company, Sense Networks.  Gaining access to Sense’s location and behavioral data will help YP offer more accurately targeted search and display ads. As one of the largest…

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