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Posts Tagged ‘tablets’

August 18, 2014

Infographic: Consumers Turning to Mobile & Various Combinations of Local Media in Last Mile

Consumers are using vastly different combinations of local media to inform their purchasing decisions and mobile devices are changing the way consumers interact with local information.  According to our latest edition of the “Local Media Tracking Study” conducted by Burke, between 2012 and 2013, computer/laptop usage for searching for local products and services decreased while…

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July 31, 2014

More Connected Devices Means More Consumers Searching Online for Local Businesses

Even in a world where Google’s influence has turned the company into a verb, the number of consumers conducting online local searches is still growing.  According to BrightLocal’s 2014 Local Consumer Review Survey, “more people are searching for more types of businesses in 2014 versus 2013.” As you can see from the chart above, almost all…

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June 20, 2014

Top 5 Local Ad Stats of the Week: World Cup

Coverage of the World Cup is driving a tremendous amount of traffic across devices.  From the casual viewer watching their favorite team, to the fan who watches every game on every device imaginable, a plethora of consumers have been tuning in to the games and events tied to this year’s competition. Major world events like…

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May 23, 2014

Poll: Local Searchers Tend to Visit Stores within Five Miles of Location

An often cited statistic is that 80% of consumer spending is made within 20 miles from home.  But a recent poll by Google – in partnership with Ipsos MediaCT and Purchased – reveals that local businesses may want to focus on customers even nearer.   Approximately 70% of consumers who searched for local business information on…

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August 7, 2013

20-Somethings to Reveal How They Use Social, Mobile in Everday Life at SoMoConf

Gordon Borrell, CEO of Borrell Associates, returns to blog on the Local Search Insider.  He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and…

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July 18, 2013

Moffett: Just 5% of Tablets Active in Mobile Data Plans

With the proliferation of tablet options in the marketplace, consumers are increasingly faced with the difficult choice of which brand to purchase. Each device – whether it’s a Google Android tablet, Apple iPad, Amazon Kindle, or Blackberry Playbook – seems to have its own pluses and minuses in terms of technical specs, software and apps….

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July 2, 2013

As Local Search Goes Mobile, Search Engines, Yellow Pages, and Store Circulars/Email Promotions/Coupons Top Local Media Reach

Today, we are releasing results from our annual “Local Media Tracking Study,” which provides key insights into the reach of various local media sources. In this first of two blog posts, I discuss results related to local mobile usage and overall local media trends; in the second post, I do a deep dive into results…

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May 23, 2013

Telmetrics & xAd: Retailers Should View Mobile as a Complement to the Purchasing Cycle not as Competition

Given the popularity of online shopping, it has been thought that brick and mortar retailers are increasingly becoming more like product “showrooms” than places for commerce. But with a new study from Telmetrics and xAd that said 77% of smartphone retail shoppers ultimately made their purchases in-store, the “showrooming” trend does not seem as detrimental…

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