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Posts Tagged ‘SuperMedia’

September 5, 2013

New Infographic Shows How Influential Yelp Reviews Are In Local Search

We often talk about the growing influence of online reviews in driving local purchasing decisions. We came across an interesting new infographic from Merchant Warehouse, created by Column Five, which compiles recent research to illustrate just how significant a local business’ presence on Yelp, the online review site, plays in its ability to attract customers and new business….

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July 17, 2013

SoMoConf to feature sessions with Google, Facebook, YP, comScore and More

When putting together the agenda for the upcoming Social + Mobile: Show Me the Money! conference with Borrell Associates and the Local Media Association, we wanted to focus on revenue generation.  We see some huge opportunities waiting for local media organizations to take advantage of, specifically with social and mobile outlets.  We were able to…

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May 3, 2013

Dex One and SuperMedia Complete Merger, Creating Dex Media

This week, Dex One and SuperMedia announced the completion of their merger, creating Dex Media, Inc.  In a press release announcing the news, the combined company said it is one of the largest national providers of social, local and mobile marketing solutions through direct relationships with local businesses. Dex Media, which will trade on the…

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April 18, 2013

‘Search Starts Here’: The Evolving Local Business Model

Bill Dinan, president of Telmetrics and LSA chairman, hosted an insightful workshop on the evolving local business model. The group discussed the relationship and future of various marketing strategies that increasingly rely on impressions, clicks and calls. In his opening remarks, Dylan Swift, director of National Marketing at Yelp, overviewed Yelp’s leadership in the local/regional category…

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April 16, 2013

‘Search Starts Here’: Mobile Offers and Loyalty in the Marketing Mix

This morning, we heard from three experts on emerging opportunities in local search – mobile offers and loyalty programs. Participants included Jeff Fagel, VP of Marketing & Brand Development at edo interactive; Christopher Folmar, Director of Mobile Development at SuperMedia; and Blair Sweeden, SVP of Strategy & Business Development at Placecast. The panel identified two…

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April 15, 2013

‘Search Starts Here’: Congratulations to the 2013 Industry Excellence Awards Honorees!

We gathered for a lively reception last evening to announce the winners of our 2013 Industry Excellence Awards. The annual awards recognize local search publishers, agencies and suppliers for outstanding achievements in the local advertising business. Our 2013 winners developed cutting-edge campaigns in mobile, search marketing, social marketing, innovation and community service that enhanced the…

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April 14, 2013

‘Search Starts Here’: Beautiful Day for Golf in Vegas!

We had a great time at the YPG Golf Tournament at the Arroyo Golf Course yesterday here in Las Vegas. Our thanks to YPG for sponsoring the tournament and to American Directory Systems, Fairway Group, hibu, Spearfish and SuperMedia for the towels, hole sponsorships and badly need drink cart!

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April 11, 2013

Borrell: Local Search Companies Lead Rankings for Top ‘Traditional to Digital’ Transformations

Earlier today, Borrell Associates released the findings of its new “Local Online Media: 2012 Revenue Survey.” The survey analyzed 6,284 local online operations in the U.S. and Canada and online ad-spending forecasts in 513 U.S. digital marketing regions (DMRs). Borrell found that traditional local media companies are rapidly making the jump to digital and are…

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March 14, 2013

Networking Opportunities at ‘Search Starts Here’ in Vegas

In addition to all the great speakers and workshops, our conference is a great opportunity to network with decision makers from some of the most influential companies in local search.  We offer a variety of networking events ranging from formal, informal and everything in between.  The events planned are as follows: Conference Golf Tournament (Sunday,…

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February 12, 2013

Stay Ahead of Local Search Trends at ‘Search Starts Here’ Workshops

The workshops and break-out sessions scheduled for our conference are great opportunities to hear from industry leaders about the most current trends that are impacting the local search industry.  The subject matter and panelists for this year’s workshops are particularly relevant.  We are really looking forward to learning about the latest and greatest technologies and…

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