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Posts Tagged ‘Square’

September 13, 2019

ICYMI: What’s New in SMB SaaS

“ICYMI (in case you missed it) What’s New in SMB SaaS” is a periodic series on LSA Insider that curates and offers brief commentary on recent events related to the emerging SMB SaaS ecosystem that you may have overlooked.  WeWork IPO on the Rocks WeWork’s IPO woes do not appear to be abating. Tech Crunch…

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September 6, 2019

ICYMI: What’s New in SMB SaaS

“ICYMI (in case you missed it) What’s New in SMB SaaS” is a periodic series on LSA Insider that curates and offers brief commentary on recent events related to the emerging SMB SaaS ecosystem that you may have overlooked.  Stripe Has a Capital Idea The payments platform Stripe has launched Stripe Capital and will now…

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August 16, 2019

New Podcast: “Around the Horn with Charlie, Mike and Neal”

The LSA’s Above the Cloud podcast returned after a summer break this week with a brisk roundtable featuring my colleagues from the LSA analyst team, Neal Polachek and Mike Boland. Mike recently joined LSA to help us expand our coverage of the local and SMB market. Mike’s a very busy guy. On top of his…

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August 7, 2019

Square Dumps Caviar, Tightens Its Circle of Focus

Late last week, Square — a key disruptor in the small and very small local business space — chose to sell off its Caviar food delivery business to DoorDash. We recently wrote about DoorDash’s PR snafu when it was revealed that tips presumably paid to drivers wound up in the corporate account. The company has…

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July 1, 2019

Going to School on Square Cash App’s Customer Acquisition Tricks

My friend Darby Sieben, formerly of YPG and now at RBC Ventures, directed me to this interesting piece about Square and its Cash App, a mobile payments app competing with the likes of Venmo and PayPal. The article in ARK Invest, an investment management company, outlines the approach Square has taken to boost Cash App…

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April 27, 2018

Daily News: Square Buys Weebly, Vivial’s Chairman at LSA18, Google Assistant & Amazon Alexa

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 5 Ways to Get More out of #LSA18 (April 27, 2018) LSA Insider: “LSA18 is going to be an awesome event. We’ve got a tremendous group of speakers and attendees and the content is going…

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April 26, 2018

Square Buys Weebly for $365 Million to Offer Websites to SMBs (+ More)

Square is buying website creator Weebly. Weebly has free and paid website products. The transaction is valued at $365 million, comprised of a mix of cash and Square stock. Square said in its press release that it will now be able to offer “one cohesive solution to start or grow an omnichannel business”: Today, it…

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June 15, 2017

Square Debuts Second Long-Form Branding Vehicle: ‘Made in Iowa’

Square has released its second film promoting small business and entrepreneurship: “Made in Iowa.” The film, which carries no Square branding, is more than 12 minutes long. I encourage you to watch the whole thing; it plays like a mini-documentary. It tells the story of what happens in small town America (Webster City, Iowa) when the…

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January 31, 2017

Daily News: Chevron Geo-Fence Campaign, Square’s Apple Pay Offer, Voice & Virtual Assistants

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Chevron Enrolled Over 14K Members In ‘aFANity Rewards’ In Less Than Three Months (January 31, 2017) GeoMarketing: “With AdSport, the brand geo-fenced dozens of locations — from Chevron stations to sports stadiums —…

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April 4, 2016

With Square Deal, Facebook’s Alt ‘Reseller’ Strategy Starting to Emerge

Like ConstantContant and AdRoll before it, Square recently announced that it was integrating Facebook Ads into its “Customer Engagement” suite. At Square, Facebook Ads now join email marketing as layers on top of its POS and payments services for local businesses. Square also said that it will be “adding support for other social channels in the…

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