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Posts Tagged ‘Spotify’

August 23, 2019

Is Amazon’s Big SMB Bet a Game Changer?

Saw this floating around yesterday. Well “floating around” probably underplays its significance. Apparently, Amazon is planning to spend $15 billion on tools for small and medium-sized businesses. That means they’re up for spending $150 per global SMB — we usually use 100 million as the total worldwide addressable SMB market. But Amazon’s investment in SMBs…

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August 15, 2019

Is it Time for More “Lite” Apps?

Some forty-five years ago a beer company decided that what consumers really wanted was a beer that was less filling but still tasted great. Miller Lite was launched in 1975 and quickly became the second best-selling beer in America. The advertising campaign for it was ranked by Advertising Age as the eighth-best ever — you…

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June 5, 2014

Study: $30 Billion+ Opportunity in Internet and Mobile Advertising

Although TV is still “king” when it comes to both consumer time spent and advertising spend, it is no longer immune to the disruptions being brought about by the Internet and mobile. According to Mary Meeker’s 2014 Internet Trends Study, print (newspapers and magazines), radio and yes, even TV, are all down in the amount…

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