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Posts Tagged ‘Sonata’

June 1, 2015

How Location-Based Strategies are Driving Business Results

With 70% of the US economy driven by consumer spending, most of which taking place 15-20 miles of the home, location-based marketing and advertising is helping influence these “local” purchases. In addition, location-based tech continues to improve allowing marketers to quantify just how much the online worlds influence offline purchases. During our webinar last week,…

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May 19, 2015

Webinar: Bridging the Physical & Digital Worlds with Mobile

Please join LSA and Sonata for an exclusive webinar presentation next Thursday, May 28 from 2:00 pm – 3:00 pm ET. Advancements in technology have lowered costs and as a result, mobile phones, specifically smartphones, have become more accessible than ever. This proliferation of mobile devices has created a new link between the physical and digital…

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April 22, 2015

LSA15: The Future is Beaconing

Beacons are the latest technology marketers are optimistic can help create more effective marketing, personalization and assist in delivering “closed loop” attribution.  Lara Mehanna of SONATA, Mark Modzelewski of Estimote and Josh Glantz of Mobiquity Networks gave some insight into how beacons are currently being used in the marketplace and the potential for SMBs. First,…

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April 8, 2015

Sonata Targets Socio-Demographic Groups to Improve Ad Relevance

Sonata is a global geo-contextual, geo-behavioral advertising platform focused on delivering hyper-local awareness and results. We caught up with Lara Mehanna, GM US, VP sales and business development at Sonata, to learn more about the company: What local problem(s) does Sonata solve? Using location data, Sonata enables advertisers to connect with consumers on a local…

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March 27, 2015

LSA Members in the News: UBL, Infogroup, WebPunch, Sonata, xAd

Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership. UBL and Advice…

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