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Posts Tagged ‘SoLoMo’

November 24, 2014

The Lines between Social, Local and Mobile Continue to Blur

By now you’ve heard the term SoLoMo to describe the convergence of social, local, and mobile. While buzzwords come and go, the phenomenon is here to stay. Back in 2012, LSA’s Greg Sterling described it as “… getting nearby information on demand, wherever you may be.” Here are the implications this concept has for small…

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June 5, 2013

Gordon Borrell to Kick Off ‘Social + Mobile’ with Look at Last 100 Years in Advertising

According to Borrell Associates, by 2017 mobile advertising spend is expected to nearly triple and social media advertising spend is expected to quadruple. But there is no reason for local media to wait around until 2017 to get in the social and mobile game. Today, advertisers big and small are asking for mobile and social solutions, and…

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January 29, 2013

Will Twitter’s new “Vine” Become Part of the Local Marketing Mix?

Mashable: “Will the :06 become the new :30 in the ad world?” Late last week, Twitter launched a new mobile video service called Vine. The service allows users to make short looping videos on their mobile devices and share via Twitter and Facebook. The videos have length constraints of 6 seconds – similar to Twitter’s…

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