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Posts Tagged ‘SMB Digital Marketing 2012’

September 19, 2012

SMB Digital Marketing 2012: Day 3 – Google, Mobile, and What’s Next

We’re in the last day of SMB Digital Marketing 2012, presented by BIA/Kelsey here in Chicago.  The final day is packed with speakers and analytics. The morning will include John Pletz, Senior Reporter from Crain’s Chicago Business, a panel on Mobile Advertising for SMBs, a presentation by Valentine Matrat and Ben Wood from Google and more….

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September 18, 2012

SMB Digital Marketing 2012: ‘58% of Small Businesses are Still Struggling with Social’, says Manta

A session entitled ‘Social Media: Focus on Business Models’ was hosted by Jed Williams, who kicked off the session by revisiting LCM 16 and reiterating that SMBs number one objective for Facebook is new customer acquisition. Pamela Springer, CEO-Manta presented metrics on online networking: 50% of SMBs (with fewer than 9 employees) are networking online and that…

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September 18, 2012

SMB Digital Marketing 2012: Author of ‘Engagement Marketing’ Speaks on “Connecting the Dots” for Small Business

  Following a full morning of presentations, Gail Goodman, CEO – Constant Contact, took the stage after lunch to speak to a full room – attendance was estimated at over 400 for this event.  Introduced by Rick Ducey (link), Goodman’s list of awards is lengthy and impressive. In addition, she is the author of the…

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September 18, 2012

SMB Digital Marketing 2012: Groupon’s Sanjay Gupta Dispels Some Common Misconceptions about Small Business

Sanjay Gupta., VP – Global Merchant Marketing, Groupon, described their approach to winning new clients for the daily deal.  He made the important point that the term SMB can be very broad – it covers a multitude of business owners from the one person kiosk to much larger, more sophisticated concerns, and each has differing…

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September 18, 2012

SMB Digital Marketing 2012 – Dex One’s Richard Hanna: ‘Advertisers No Longer Satisfied with One-Product Solutions’

After a quick review of yesterday’s meeting by Tom Buono and Mark Fratrik, this morning kicked off with Richard Hanna, EVP – Sales and Marketing, Dex One.  His presentation of Dex’s journey of digital transformation clearly intrigued the attendees.  Hanna outlined why the next two years are so important to both SMBs and providers, and…

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September 18, 2012

SMB Digital Marketing 2012: Day 2 in Chicago

Do you believe in omens and portents?  Yeah, neither do I, especially when it comes to predicting how SMBs will deploy their marketing budgets over the next four years. To help us understand more about ad spending, SMB Digital Day Two began with a special session for attendees, with Tom Buono and Mark Fratrik, BIA/Kelsey,…

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September 17, 2012

SMB Digital Marketing 2012: BIA/Kelsey Gives Research Insights on SMB Digital Marketing

  Matt Booth, Charles Laughlin and Steve Marshall, from the BIA/Kelsey team gave some tantalizing insights from the LCM 16 results which will be available to their clients in the coming weeks.  Their findings will no doubt stir a lot of conversation at the “Best of Chicago” Reception sponsored by YP this evening. For instance,…

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September 17, 2012

SMB Digital Marketing 2012 – Axiom’s COO Bob Sanders to Small Business: “What is the Negative Impact You Want to Eliminate?”

  This morning started off with a great line-up of speakers in a special preconference workshop, Building a Winning SMB Sales Organization. Bob Sanders, president and COO of Axiom Sales Force Development kicked off the presentations with a thought provoking segment tracing the evolution of sales from the “peddler”, through needs-based sales, to the current…

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September 14, 2012

Live-Blogging from BIA/Kelsey’s SMB Digital Marketing Conference 2012

  I’m off to Chicago on Sunday to attend BIA/Kelsey’s highly anticipated SMB Digital Marketing Conference 2012, taking place Monday-Wednesday at Hyatt Regency McCormick Place. As in previous years, I’ll be live-blogging the various expert speakers and panelists as they discuss opportunities for small- and medium-sized business to increase their investment in digital marketing and experience…

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September 4, 2012

Save On Registration for BIA/Kelsey’s SMB Digital Marketing 2012 Conference

We’re less than two weeks away from BIA/Kelsey’s highly anticipated SMB Digital Marketing Conference 2012, taking place Sept. 17-19 at Hyatt Regency McCormick Place in Chicago. There’s still time to save on registration for those who sign up in advance rather than at the door. Additionally, Local Search Association members receive an extra $200 off by using promo…

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