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Posts Tagged ‘SMB Digital Marketing’

September 13, 2013

Leading in Local: Game Mechanics Can Help Drive Customer Loyalty

I am at the BIA/Kelsey Leading in Local conference in Austin, Texas and I got to hear an interesting session Wednesday led by Seth Priebatsch, CEO of LevelUp.  Seth is an avid gamer and during his discussion I was surprised to hear how he is using game mechanics in his business in order to drive customer…

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June 19, 2013

Local Marketing Experts Discuss Importance of Helping Small Businesses Win

Google estimates that 97 percent of consumers seek information about local businesses via online search.  Yet, many small and medium-sized businesses (SMBs) are still difficult to find online. During the 2013 Search Starts Here Conference, industry analysts, experts and influencers discussed the tremendous opportunity to help these businesses with their digital marketing efforts.  Here is a two-minute…

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September 25, 2012

BIA/Kelsey: Daily Deal Spending to Rise 87% in 2012

Consumers are becoming daily deals junkies – checking sites like Groupon and Living Social each day and awaiting the daily e-mail from platforms like Gilt City and Google Offers to see the latest deals in their city. Last week, in the midst of SMB Digital Marketing 2012, BIA/Kelsey released a new report projecting that daily…

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September 19, 2012

SMB Digital Marketing 2012: Day 3 – Google, Mobile, and What’s Next

We’re in the last day of SMB Digital Marketing 2012, presented by BIA/Kelsey here in Chicago.  The final day is packed with speakers and analytics. The morning will include John Pletz, Senior Reporter from Crain’s Chicago Business, a panel on Mobile Advertising for SMBs, a presentation by Valentine Matrat and Ben Wood from Google and more….

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September 18, 2012

SMB Digital Marketing 2012: ‘58% of Small Businesses are Still Struggling with Social’, says Manta

A session entitled ‘Social Media: Focus on Business Models’ was hosted by Jed Williams, who kicked off the session by revisiting LCM 16 and reiterating that SMBs number one objective for Facebook is new customer acquisition. Pamela Springer, CEO-Manta presented metrics on online networking: 50% of SMBs (with fewer than 9 employees) are networking online and that…

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September 18, 2012

SMB Digital Marketing 2012: Author of ‘Engagement Marketing’ Speaks on “Connecting the Dots” for Small Business

  Following a full morning of presentations, Gail Goodman, CEO – Constant Contact, took the stage after lunch to speak to a full room – attendance was estimated at over 400 for this event.  Introduced by Rick Ducey (link), Goodman’s list of awards is lengthy and impressive. In addition, she is the author of the…

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September 17, 2012

SMB Digital Marketing 2012: BIA/Kelsey Gives Research Insights on SMB Digital Marketing

  Matt Booth, Charles Laughlin and Steve Marshall, from the BIA/Kelsey team gave some tantalizing insights from the LCM 16 results which will be available to their clients in the coming weeks.  Their findings will no doubt stir a lot of conversation at the “Best of Chicago” Reception sponsored by YP this evening. For instance,…

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September 17, 2012

SMB Digital Marketing 2012 – Axiom’s COO Bob Sanders to Small Business: “What is the Negative Impact You Want to Eliminate?”

  This morning started off with a great line-up of speakers in a special preconference workshop, Building a Winning SMB Sales Organization. Bob Sanders, president and COO of Axiom Sales Force Development kicked off the presentations with a thought provoking segment tracing the evolution of sales from the “peddler”, through needs-based sales, to the current…

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August 29, 2012

Register Now for BIA/Kelsey’s SMB Digital Marketing 2012 Conference

We’re just several weeks away from BIA/Kelsey’s highly anticipated SMB Digital Marketing Conference 2012, taking place Sept. 17-19 at Hyatt Regency McCormick Place in Chicago. This annual event, which brings together innovators, influencers, and inventors in the digital marking place, will focus on small and medium sized businesses’ increased investment in the space and their…

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