smartphones

Posts Tagged ‘smartphones’

September 12, 2017

Daily News: Disruption of the Disruptors, PBI’s Small Biz Partner Program and The State of Digital Out-of-Home

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Pitney Bowes Creates Small Business Partner Program to Accelerate Innovation and Enhance Client Values (September 12, 2017) BusinessWire: “Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides innovative products and solutions to power…

Contributed by: Becky Harris

November 6, 2014

Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Please join LSA and NinthDecimal for an exclusive webinar presentation next Thursday, November 13 from 2 pm – 3 pm EST. Mobile usage is exploding and smartphones are becoming ubiquitous. Consumers eat, work, play and sleep with their mobile devices. There has never been a more opportune time for SMBs to take advantage of the…

Contributed by: Joe Morsello

September 15, 2014

The Holiday Season is the Top Retail Season and Continues to Grow

During last week’s webinar, Felicia Gardner, Bing evangelist, provided a timely look into the holiday season’s online opportunity for marketers. From the way consumers conduct research online before purchasing in-store, to the growing usage of mobile devices for ecommerce, Felicia provided insight around how to properly align with target customers and stay ahead of the…

Contributed by: Joe Morsello

September 4, 2014

Holiday Shopping Insights for Marketers

Please join LSA and Bing for an exclusive webinar presentation next Thursday, September 11 from 2 pm – 3 pm EST. Tis’ the season. As summer comes to an end, this is the perfect time to begin holiday planning. According to eMarketer U.S. Mobile ad spending is expected to net out at $15B, with a…

Contributed by: Joe Morsello

August 18, 2014

Infographic: Consumers Turning to Mobile & Various Combinations of Local Media in Last Mile

Consumers are using vastly different combinations of local media to inform their purchasing decisions and mobile devices are changing the way consumers interact with local information. According to our latest edition of the “Local Media Tracking Study” conducted by Burke, between 2012 and 2013, computer/laptop usage for searching for local products and services decreased while…

Contributed by: Wesley Young

July 31, 2014

More Connected Devices Means More Consumers Searching Online for Local Businesses

Even in a world where Google’s influence has turned the company into a verb, the number of consumers conducting online local searches is still growing. According to BrightLocal’s 2014 Local Consumer Review Survey, “more people are searching for more types of businesses in 2014 versus 2013.” As you can see from the chart above, almost all…

Contributed by: Wesley Young

July 11, 2014

Top 5 Local Ad Stats of the Week: Indoor Location

Indoor location marketing is a promising way to reach consumers when they are extremely close to the point of purchase. While there are some privacy concerns to consider, indoor location is already winning over major retailers and brands as a new way to connect with relevant, on-the-go consumers. As an intro to how it all…

Contributed by: Joe Morsello

June 20, 2014

Top 5 Local Ad Stats of the Week: World Cup

Coverage of the World Cup is driving a tremendous amount of traffic across devices. From the casual viewer watching their favorite team, to the fan who watches every game on every device imaginable, a plethora of consumers have been tuning in to the games and events tied to this year’s competition. Major world events like…

Contributed by: Joe Morsello

May 23, 2014

Poll: Local Searchers Tend to Visit Stores within Five Miles of Location

An often cited statistic is that 80% of consumer spending is made within 20 miles from home. But a recent poll by Google – in partnership with Ipsos MediaCT and Purchased – reveals that local businesses may want to focus on customers even nearer. Approximately 70% of consumers who searched for local business information on…

Contributed by: Wesley Young

March 7, 2014

Top 5 Local Ad Stats of the Week: Location

This week we focus on the foundation for all local searches: location. From a consumer’s willingness to share his or her current location with companies to searching on a map, location is the foundation of what makes a search local. Studies show location-based searches make up a significant piece of the entire search pie. Based…

Contributed by: Joe Morsello