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Posts Tagged ‘small and medium-sized business’

February 4, 2016

Data: 71% of SMBs Say Marketing is Managed In-House (DIY)

Even with the complexity and fragmentation of audiences as it relates to marketing, a new study finds that most small and medium-sized businesses (SMBs) are managing their marketing efforts in-house. According to an Infusionsoft and LeadPages survey of 1,000 small business owners, 71% are DIY marketers. 47% said they manage their marketing themselves and another…

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October 13, 2014

Como Powers Over 1,000,000 SMB Mobile Apps Around the World

During last week’s webinar we got to see a demo of Como’s mobile app creation solution that helped create a fully customized app for a local business in less than 20 minutes. Gil Harel from Como shared some case studies from businesses in the restaurant, fitness and magazine verticals, sharing insight into how each uses the app and…

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October 1, 2014

Making the Most of Mobile Apps for SMBs

Please join LSA and Como for an exclusive webinar presentation next Thursday, October 9 from 2 pm – 3 pm EST. The mobile device has introduced a plethora of ways for SMBs to engage with their clientele.  When it comes to the mobile app, a study by Localytics says 22% of downloaded apps are only…

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September 24, 2014

LSA Member Innovation in Local: Moasis

This week we hear from Moasis.  Headquartered in San Francisco, Moasis combines deep knowledge in both the practices of marketing and the technologies disrupting today’s information ecosystem. They have developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local…

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September 2, 2014

Defining Mobile Campaign Objectives and KPIs

During last week’s webinar, Heather Johnston and Shannon McBride of UpSnap gave a look into just how big the mobile opportunity is.  While eMarketer estimates that spending on mobile advertising will soar 83% to nearly $18 billion this year, this growth will only bring mobile’s share of the ad market to 9.8% despite consumers spending…

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August 19, 2014

Local or National, Big or Small – Why You Need a Mobile Campaign Now

Please join LSA and UpSnap for an exclusive webinar presentation next Thursday, August 28 from 2 pm – 3 pm EST. eMarketer estimates that spending on mobile advertising will soar 83% to nearly $18 billion this year. Yet this year’s spending growth will raise mobile’s share of the ad market to only 9.8% despite consumers…

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August 8, 2014

Shift to Video Continues with New Yelp and Facebook Updates

Video continues to take a central role online for consumers and publishers.  A 2014 Cisco study predicts that by 2018, 79% of all Internet traffic will be video – and Yelp and Facebook are working to accelerate that growth. Yelp recently introduced a new feature allowing users to post 3-12 second videos related to local…

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August 7, 2014

Infographic: Number of SMBs with Mobile Optimized Websites Increases by Over 75%

While there have been many studies documenting the lack of mobile optimized websites among small businesses, a new study from Constant Contact illustrates the contrary.  After surveying over 500 SMBs, the study found that SMBs with mobile optimized websites jumped from 34% in 2013 to 60% this year, a 76.4% increase. In addition to becoming…

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July 22, 2014

SoMoConf Speaker Spotlight: Shannon Kinney, Founder, Dream Local Digital

Today’s Social + Mobile: Show Me the Money! speaker spotlight features Shannon Kinney, founder and client success officer at Dream Local Digital, a digital marketing agency that has worked with thousands of small businesses across North America. She and her team specialize in offering online marketing assistance such as websites, email marketing, social media marketing,…

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June 12, 2014

Amazon to Launch Marketplace for Local Services

Amazon.com has plans to launch a new marketplace for local services, according to a report by Reuters.  The new offering will compete directly with existing local market players including Yelp and Angie’s List – as well as home improvement chains such as Home Depot and Lowe’s – which provide resources for customers to connect with…

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