LSA Insider periodically invites experts in a field relevant to our community to share practical advice on how to do the business of local better. This ExpertTake post features Boostability‘s Brady Amerson explaining the Semantic Web and why it’s an essential component of effective SEO today. Rich Snippets, Schema.org (Schema), Structured Data. These words have…
The holidays come with more opportunities for sales than any other time of year. The job of local marketers is to help your clients tap into the seasonal traffic. However, it is impossible for you to design personalized marketing campaigns for everyone, especially if you have hundreds of clients. To ensure all your clients benefit,…
Making a profit in small-business SEO is tough. So is delivering value to SMBs at low budget levels, particularly in competitive categories. The risk with lower budget SEO is that SMBs will spend money on tactics that won’t materially impact their businesses or may even do harm. Some contend it’s better to buy “SEO for Dummies”…
When it comes to local SEO tracking — or SEO tracking in general — precision is difficult. However, it’s definitely possible to find out what’s working to effectively optimize your local SEO campaigns, which is important for marketers everywhere. Let’s explore which tools can help you track and optimize your local SEO efforts to win…
Americans are increasingly shopping online but even more, they’re using the web as a tool for product and service discovery, comparison shopping, and finding the most convenient answers to their needs. Make no mistake, traditional retail will remain strong in 2017. Amazon knows – the online retail giant is doubling down on brick and mortar…
Marketers working with seasonal businesses, like Halloween costume shops, face extra challenges in managing their Google My Business listings. Improper handling of seasonal hours or a closing at one address and a reopening at another can lead to tricks instead of treats, including: The creation of duplicate listings that divide ranking power, leading to lower…
The rules of SEO are constantly changing, making it difficult for web developers to keep up with what’s new. Fortunately, there are dozens of tools that can help make life easier for web developers. Here are the top 10 SEO tools web developers can use in order to create websites that are search engine friendly:…
Marketers are always looking for more levers to pull in order to positively impact their clients’ bottom line. Brands are always looking to get more bang for their buck. Both parties can have what they want by integrating their local tactics under one holistic digital strategy. Crossover between Local Listing Management & Local Search Engine…
Search engines continue to change the rules when it comes to local SEO, resulting in best practices that become less important practices and sometimes even obsolete. SEO is very much a “point-in-time” component of the local marketing space, and today, there appears to have been a clear shift as it relates to how search engines…
Six months in, is Google’s “Snack Pack” still taking a bite out of your clients’ local search ranking? The rollout of this major update saw the previous seven-pack local listing reduced to a three-pack of local businesses listed with their contact data and an integrated Google map. This change exemplifies the constantly-evolving and growing nature…
