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Posts Tagged ‘Search Starts Here 2013’

July 9, 2013

Experts Predict Success When Taking Verticalized Approach to ‘Local’

New, useful ways of locating local business information are popping up on a regular basis, making the local search and advertising space a much more competitive environment.  Specialized tools like OpenTable for making restaurant reservations and ZocDoc for scheduling doctor appointments are examples of some of these new ways consumers are finding and connecting with…

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June 19, 2013

Local Marketing Experts Discuss Importance of Helping Small Businesses Win

Google estimates that 97 percent of consumers seek information about local businesses via online search.  Yet, many small and medium-sized businesses (SMBs) are still difficult to find online. During the 2013 Search Starts Here Conference, industry analysts, experts and influencers discussed the tremendous opportunity to help these businesses with their digital marketing efforts.  Here is a two-minute…

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April 16, 2013

‘Search Starts Here’: Facebook Talks Small Business Social Marketing

In our closing session for this year’s conference, Dan Levy, director of small business at Facebook, sat down with Greg Sterling. Dan talked about the importance of local search at Facebook, saying there are 15 million small businesses who have pages on Facebook.  Users are responding.  There are 645 million page views in U.S. of…

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April 16, 2013

‘Search Starts Here’: Building the “Local Commerce Operating System”

This afternoon LSA’s Brad Carson spoke with four outstanding experts in the small business technology space: Founder of MyTime – Ethan Anderson, VP and General Manager of SaveLocal (Constant Contact) – Dave Gilbertson, CEO of hibu – Bob Gregerson, and Director of Product Management at Groupon – Sean Harper. One theme rang true throughout the…

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April 16, 2013

‘Search Starts Here’: Mobile Offers and Loyalty in the Marketing Mix

This morning, we heard from three experts on emerging opportunities in local search – mobile offers and loyalty programs. Participants included Jeff Fagel, VP of Marketing & Brand Development at edo interactive; Christopher Folmar, Director of Mobile Development at SuperMedia; and Blair Sweeden, SVP of Strategy & Business Development at Placecast. The panel identified two…

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April 15, 2013

‘Search Starts Here’: Sales Differentiation in a Hyper Competitive Local Media Market

Bob Sanders, president and COO of AXIOM Sales Force Development, believes that sales teams must invest in their own people. In order to realize success, Bob thinks local marketing companies must not only invest in new products and innovation but also in developing and teaching their sales force to adapt to the evolving landscape. A…

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April 13, 2013

See you at Search Starts Here 2013!

Over the next several days, local search industry leaders from the U.S., Canada and 12 other countries will be arriving in Las Vegas for our annual conference, “Search Starts Here.” We’re looking forward to learning, sharing and networking – all in beautiful 80-degree weather! If you’re in town, be sure to stop by the Yellow…

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April 2, 2013

What You Need to Bring to ‘Search Starts Here’ in Vegas

The “Search Starts Here” Conference in Vegas is quickly approaching and we are just 11 days away.  Help us spread the word and let the Twitter world know you’re coming by using the #SearchStartsHere hashtag. But before you make your way to Vegas, we want to make sure you are prepared.  Here are some things…

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March 28, 2013

Top 10 Reasons to Come to ‘Search Starts Here’ Conference April 13-16 in Vegas

Our conference has really come together nicely and with such great content, it got me thinking about all the compelling reasons local search professionals should come.  Here is my top 10 and while it doesn’t capture every benefit of attending, it gives a good glimpse into the relevancy and importance of our event. 10. Venue: The…

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March 18, 2013

Hispanic Local Search Leader YaSabe Secures $2.7M in Funding

YaSabe, America’s largest and fastest growing local search destination that caters to Hispanic consumers, announced today that they have closed a seed round of institutional and angel funding totaling $2.7M. According to the press release, they plan to use the funding for product development, marketing, and continued development of content, traffic, and advertiser partnerships. YaSabe,…

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