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Posts Tagged ‘Search Engine Land’

July 18, 2016

Local Search Isn’t Just for Locals: The Business Impact of Non-Locals

It may surprise some the volume of business that comes from non-local consumers even for those not in traditional travel or tourism markets.  I took a look at my Dallas suburb and found that local stores and shops might expect 33% of their business to come from out of town non-locals. Frisco, Texas is not…

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May 4, 2015

SEL: Top 10 Insights from the Experts at LSA15

The Local Search Association’s (LSA) Annual Conference brought in experts from across the globe to provide commentary and insight into trends and challenges that the advertising, marketing and search industry faces today.  In addition to all of the session recaps featured here on the LSA Insider, in my latest Search Engine Land column I write about…

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July 23, 2014

Automated Tools To Help Local Businesses Tackle Online Marketing

In my Local Search column on Search Engine Land this month, I talk about the growing promise of automated local marketing solutions in providing local businesses and marketers with faster, more reliable and more cost-effective service. Marketers are increasingly turning to automation to help them better achieve a variety of advertising objectives. According to a…

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July 1, 2014

Google My Business Tips for Multi-Location Businesses

During last week’s webinar, Andrew Shotland, proprietor at Local SEO Guide, walked through Google My Business (formerly Google Places) issues for multi-location businesses and provided some tips for how to deal with them.  He also provided detail on on-page local SEO tactics including schema.org markup that can improve the display of search results for consumers….

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June 24, 2014

Top 10 Tips for Local Search Success

Business owners today see all the different ways that consumers are seeking out, discovering and considering local businesses, and they don’t know where to start their marketing efforts. In our column for Search Engine Land this month, I offer my 10 tips for best positioning local businesses in today’s ever-changing local search environment. These include:…

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June 17, 2014

Mo Locations Mo Problems: SEO Tactics for Multi-Location Businesses

Please join LSA and guest presenter Andrew Shotland for an exclusive webinar presentation next Thursday, June 26 from 2 pm – 3 pm EST. During this webinar, Andrew Shotland will walk you through common Google Places issues for multi-location businesses and provide some tips for how to deal with them.  He’ll also provide detail on…

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May 27, 2014

Don’t Miss these Highlights from LSA|14

The 2014 Local Search Association Conference in Huntington Beach, Calif. brought together a long list of influencers, decision makers and innovators in the local advertising and marketing space for a three-day, jam-packed agenda. The event, which covered everything from the “National Advertiser’s Perspective” to the way consumer traffic is fragmenting across media types and digital properties, highlighted the challenges…

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January 17, 2014

5 Tips to Leverage Twitter’s New Nearby Feature

In my column posted this week on Marketing Land, I shared key takeaways for local businesses looking to leverage Twitter’s new Nearby feature, which enables certain mobile users to discover tweets posted by others in their immediate vicinity. The tool, which is still in beta, has received early buzz from marketers and analysts. Many believe…

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December 11, 2013

8 Tips for Planning Your Small Business’ 2014 Marketing Strategy

In our monthly Local Search column on Search Engine Land, I discuss the results of Yodle’s recently released First Annual Small Business Sentiment Survey, which found that issues related to marketing – including finding new customers, keeping current customers and keeping up with the competition – are among small business owners’ top concerns.  As I…

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November 12, 2013

How Local Businesses Can Overcome Obstacles To Mobile Conversion

In our Local Search column for Search Engine Land this month, I discuss new research that found that even though ready-to-buy consumers are increasingly using their mobile devices to search for local business information, most are turning to alternate sources aside from smartphones to actually complete their purchases. The findings beg the question: what is…

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