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Posts Tagged ‘search engine’

April 27, 2016

Study: Industry Relevance Most Important for Local SEO Citations

Search engines continue to change the rules when it comes to local SEO, resulting in best practices that become less important practices and sometimes even obsolete. SEO is very much a “point-in-time” component of the local marketing space, and today, there appears to have been a clear shift as it relates to how search engines…

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September 17, 2015

Google Shakes Up Local Search Results

In a slew of recent updates, Google has revamped how they display local listings within the search results. Most notable was the reduction of the map pack results down from five to seven listings to just three results for locally targeted searches. These updates have been the most significant change in local search since Google’s…

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February 10, 2014

Yahoo Partners with Yelp, Adjusts Display of Local Search Results

UPDATE: Yahoo CEO Marissa Meyer announced a new partnership with Yelp on Friday of last week at an employee meeting.  Yelp’s listings and reviews of local businesses will be incorporated into results on Yahoo’s search engine. In addition, early last week, Yahoo announced that they have added a “noticeably larger map,” business photos and vertical…

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July 11, 2013

Expert: Integrating Social Media into Local SEO Strategy is a Must

I saw a great piece last week on Search Engine Land by Trond Lyngbø, a senior SEO strategist at Metronet Norge, on the importance of factoring social media and reputation management into local SEO strategy.  With social media playing an increasingly integral role in not only local marketing but in society generally, local businesses need to…

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August 14, 2012

Will the New Yahoo CEO Focus on Local Businesses?

In my Local Search column on Search Engine Land this month, I discuss Yahoo’s recent appointment of Marissa Mayer as its new president and CEO, and the opportunities that presents for local businesses should she decide to focus on reinventing the company’s once dominant local search platform, Yahoo! Local. Mayer, who previously served as the…

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February 18, 2010

Yellow Pages Group Launches Search Engine Marketing Services

Over the weekend, we shared news that Yellow Pages Group was planning a digital makeover and a new name for its parent company – Yellow Media. This morning, the Canadian company made good on its promise with the announcement of an innovative offering designed specifically to help its clients leverage opportunities in the digital space….

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February 18, 2010

Study: Major Search Engines Attract Different Types of Users

In my Search Engine Land article earlier this month, I talked about the growing importance of behaviorally-targeted search – specifically how businesses should take advantage of search engine algorithms that incorporate user demographics, last used search terms, past online purchases, and other factors to help reach their target consumers. Now a group of marketing agencies…

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