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Posts Tagged ‘ROI’

December 7, 2016

How We Think about ROI Needs to Evolve

The growth of digital media continues to “surprise” some, including executives at large agency and media organizations. According to a new forecast from WPP’s GroupM, digital is the top (and perhaps only) driver of ad growth globally. And it continues to steal dollars from other media — even TV. What’s actually surprising in the Ad…

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November 6, 2014

Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Please join LSA and NinthDecimal for an exclusive webinar presentation next Thursday, November 13 from 2 pm – 3 pm EST. Mobile usage is exploding and smartphones are becoming ubiquitous. Consumers eat, work, play and sleep with their mobile devices. There has never been a more opportune time for SMBs to take advantage of the…

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October 8, 2014

Study: Traditional Media too Pricey for Local Businesses, Digital too Complicated

Despite the issues of price, perceived value and complexity of traditional and digital media marketing tactics, local dealers, agents and franchisees haven’t stopped using them. Of course, according to a new study, some tactics have brought more satisfaction than others. The State of Local Marketing report by Brandmuscle surveyed hundreds of local affiliates in 2013…

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August 29, 2014

Top 5 Local Ad Stats of the Week: ROI

While having a clearly defined and accurate return on investment (ROI) is extremely important to marketers, one study shows that 3 in 4 marketers around the world report problems or challenges when trying to calculate ROI.  While tracking ROI on some media types is easier than others, smart marketers are finding innovative ways to do…

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August 27, 2014

Google’s Pigeon Local Search Update: Local SEO Tools

As part of winning in the Business Listings category of the Ad to Action Awards, Rio SEO‘s Bill Connard, VP of local search solutions, will provide monthly insight into the world of search engine optimization (SEO). We recently contributed to a blog about Google’s new “Pigeon” algorithm update, a major local algorithm change rolled out July 24…

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August 18, 2014

Ifbyphone Webinar Highlights: As Search Goes Mobile, Calls Become the New Clicks

During last week’s webinar, Blair Symes and Angelo Tsakonas of Ifbyphone explained how marketers and agencies are using call tracking technology to optimize ROI from paid search. They talked about which PPC ads, search keywords, and landing pages generate calls and sales – and which don’t and talked about how to filter out bad calls…

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August 15, 2014

SoMoConf Speaker Spotlight: Luke Edson, VP of National Markets, YP

Today’s Social + Mobile: Show Me the Money! speaker spotlight features Luke Edson, VP of National Markets at YP. Luke drives the development and sales of innovative solutions across YP’s multiple media platforms including search, mobile and display. Prior to YP, Luke was SVP and GM at Cox Digital Solutions where he managed sales, product,…

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August 13, 2014

The State of Local Programmatic: 100 Local Media Execs Weigh In

Today’s guest post comes from Amber Benson, vice president of marketing at Simpli.fi. Simpli.fi is an advertising technology company that simplifies digital advertising through the use of unstructured data. There is no denying the gap between publishers that want to take advantage of targeted solutions and fully integrated cross-platform programs, and local advertisers who faithfully hold…

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August 13, 2014

LSA Member Innovation in Local: Ifbyphone

This week we hear from Ifbyphone, a software provider that enables businesses and agencies to prove and improve marketing ROI by tracking and managing phone leads from any source, including search. For local search specifically, Ifbyphone gives the power to measure PPC ad effectiveness and optimize ROI by not only tracking inbound calls (and the…

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August 13, 2014

CMOs Investing in Improving Customer Experience via Big Data, Social Media, Content Marketing

While there is no denying the power of objective, strong and accurate ROI data, chief marketing officers (CMOs) today are more concerned with a somewhat subjective metric: improving the customer experience.  According to a study by Korn Ferry, the top concern of CMOs (34%) is the creation of sustainable and engaging customer relationships and improving…

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