We’ve seen some great innovations out of Foursquare this year – and the momentum continues. With considerable activity taking place in the online restaurant and food delivery space, the mobile app is stepping up its game with its latest update that enables users to search for specific menu items to find nearby restaurants that carry…
Before the internet was around, one of the best ways to find local restaurants was to open up a Zagat guide and flip through professionally reviewed and ranked listings. In recent years, however, old-school guides like Zagat have lost ground to online crowd-sourced review services like Yelp – which have become the go-to place for…
In their latest installment of the Mobile Path to Purchase Study, xAD and Telmetrics partnered to deliver some interesting insights on mobile restaurant behavior. The study found that the restaurant category, as compared to others like auto and travel, is the most urgent and locally driven. Mobile restaurant search has a 90% conversion rate, with…
We came across a great story in tnooz about a new study that shows the power of local mobile advertising to generate purchases in certain business categories. xAD, the local mobile ad network, and Telmetrics, the mobile call measurement provider, teamed up with Nielsen to study mobile purchase behavior in a new Mobile Path-to-Purchase report…
I read an interesting post from Sherwood Stranieri over at Search Engine Land this week on mobile local search. Recent findings point to a rapidly increasing number of mobile searches in the restaurant category and it looks like mobile search may surpass desktop search in this category very soon. In the last few months, there’s…
YP is taking a deeper dive into the menu territory with a new feature for hungry local searchers. YP app users can now not only search for restaurants by location and type of cuisine, but also by specific menu items as well. Looking for lobster rolls? Schnitzel? ….YP’s new app features can help you find…
Last week, Google made a major move in the local search space: it acquired Zagat. The deal, estimated at $100 million to $200 million, will bring together Zagat, whose user-generated ratings and reviews of restaurants are among the most regarded in the dining industry and with consumers alike, with Google, which is placing an increasingly…