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Posts Tagged ‘restaurant’

September 17, 2013

Foursquare Update Allows Users to Search for Individual Menu Items

We’ve seen some great innovations out of Foursquare this year – and the momentum continues. With considerable activity taking place in the online restaurant and food delivery space, the mobile app is stepping up its game with its latest update that enables users to search for specific menu items to find nearby restaurants that carry…

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August 5, 2013

Zagat Redesign Brings Editorial Layer to Local Search

Before the internet was around, one of the best ways to find local restaurants was to open up a Zagat guide and flip through professionally reviewed and ranked listings. In recent years, however, old-school guides like Zagat have lost ground to online crowd-sourced review services like Yelp – which have become the go-to place for…

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October 8, 2012

xAD/Telmetrics: 90% Conversion Rate for Mobile Restaurant Search

In their latest installment of the Mobile Path to Purchase Study, xAD and Telmetrics partnered to deliver some interesting insights on mobile restaurant behavior. The study found that the restaurant category, as compared to others like auto and travel, is the most urgent and locally driven. Mobile restaurant search has a 90% conversion rate, with…

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September 7, 2012

xAD, Telmetics Partner with Nielsen to Release Mobile Path-to-Purchase Study

We came across a great story in tnooz about a new study that shows the power of local mobile advertising to generate purchases in certain business categories. xAD, the local mobile ad network, and Telmetrics, the mobile call measurement provider, teamed up with Nielsen to study mobile purchase behavior in a new Mobile Path-to-Purchase report…

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August 29, 2012

Will Mobile Overtake Desktop for Local Restaurant Search?

I read an interesting post from Sherwood Stranieri over at Search Engine Land this week on mobile local search. Recent findings point to a rapidly increasing number of mobile searches in the restaurant category and it looks like mobile search may surpass desktop search in this category very soon. In the last few months, there’s…

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May 14, 2012

YP Announces First Mobile App to Offer Menu Item Search

YP is taking a deeper dive into the menu territory with a new feature for hungry local searchers. YP app users can now not only search for restaurants by location and type of cuisine, but also by specific menu items as well. Looking for lobster rolls? Schnitzel? ….YP’s new app features can help you find…

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September 12, 2011

Google Acquires Zagat in Effort to Strengthen Local Offerings

Last week, Google made a major move in the local search space: it acquired Zagat. The deal, estimated at $100 million to $200 million, will bring together Zagat, whose user-generated ratings and reviews of restaurants are among the most regarded in the dining industry and with consumers alike, with Google, which is placing an increasingly…

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