In my post on Wednesday, I briefly mentioned the announcement by Yell Group, the U.K.’s largest Yellow Page publisher, that it will introduce a smaller compact version of its print directory in June to replace its traditionally larger format. According to the company, the planned change in size—a reduction of five centimeters in height and…
The Yellow Pages Association has released some interesting results from the just completed Intermedia Shopping Study (ISS) conducted by TNS. The purpose of the study is to measure consumers’ use of various media during the purchase decision process. Print Yellow Pages + Internet Yellow Pages at 26.5% came in second to online services at 30.8%…
In an article I wrote for Search Engine Land this week, I offer my predictions for what’s ahead for local search in 2010. Recent statistics from the National Federation of Independent Business point to a small uptick next year in key small business metrics including sales, earnings, credits and optimism. If those positive signs gain…
