With the growing number of local media outlets, consumers are turning to different combinations of local media depending on the business category they are evaluating. Based on stats from a few of our recent studies, we are finding that while some overarching themes exist across all categories, consumers use a wide variety of media outlets…
Despite the issues of price, perceived value and complexity of traditional and digital media marketing tactics, local dealers, agents and franchisees haven’t stopped using them. Of course, according to a new study, some tactics have brought more satisfaction than others. The State of Local Marketing report by Brandmuscle surveyed hundreds of local affiliates in 2013…
Earlier today TBC Holdings, parent of The Berry Company, announced it had acquired LocalVox. The purchase price wasn’t disclosed. However LocalVox had raised roughly $10 million through a combination of venture funding and debt financing. The company began life just over four years ago as NearSay, a local business and events calendar. The site still exists; though…
Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development, research, and business management. Before founding Thrive Analytics in 2010, he held several senior leadership roles at AT&T, Reynolds & Reynolds, Berry Network, & The Berry Company….
As I indicated in my previous post, today we are releasing the 2012 results from our annual “Local Media Tracking Study,” conducted by Burke, Inc., which provides key insights into the reach of various local media sources. In this second of two blog posts – my first post discussed results related to local mobile usage…
Today, we are releasing results from our annual “Local Media Tracking Study,” which provides key insights into the reach of various local media sources. In this first of two blog posts, I discuss results related to local mobile usage and overall local media trends; in the second post, I do a deep dive into results…
New research from analyst firm Market Authority shows that print Yellow Pages usage not only remains strong in rural areas, but is also a key player in the local search experience in urban areas as well. Market Authority conducted more than 39,000 live interviews across the country with both urban and rural consumers. Their research…
This morning, hibu’s Matt Krug had the opportunity to talk to the Southeast Recycling Development Council’s board on the local search industry’s sustainability and recycling efforts. He touched on some of the latest facts and figures on industry programs to reduce paper usage and promote recycling. He also informed…
Recently, a legal marketing firm issued a press release on the changing ways that people find lawyers. The release, citing an American Bar Association (ABA) public opinion poll, stated that the use of print Yellow Pages “as the primary way to find a lawyer for a personal legal matter appears to be waning.” The marketing…
With a successful showing at the CRRA conference last month behind us, we’re gearing up for two events this fall where we will continue to raise awareness of our industry’s sustainability and consumer choice programs. First, hibu and the Local Search Association will be exhibitors at the Southeast Recycling Development Council (SERDC) Recycling Summit 2012, taking place…
