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Posts Tagged ‘Peter Buxton’

May 7, 2012

Peter Buxton: The Effectiveness of Sales

Peter Buxton, principal at Buxton Independent Consulting, participated in our “Reinventing the Directory Organization” session at “Search Starts Here.” Today, he shares his perspective on the importance of the Yellow Pages sales organization. The Yellow Pages sector has always been a sales business. The future of the sector is now totally dependent on the effectiveness…

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April 25, 2012

‘Search Starts Here’: Reinventing the Directory Organization

Our own Brad Carson, vice president of operations, moderated a relevant and insightful conversation yesterday morning with change management experts about the bold moves necessary to drive the transformation of global directory organizations into multi-platform local media agencies. While the session highlighted numerous successful approaches and provided valuable recommendations on what our industry can do…

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