This morning started off with a great line-up of speakers in a special preconference workshop, Building a Winning SMB Sales Organization. Bob Sanders, president and COO of Axiom Sales Force Development kicked off the presentations with a thought provoking segment tracing the evolution of sales from the “peddler”, through needs-based sales, to the current…
Market research firm, Global Industry Analysts (GIA), recently announced the findings of a new report analyzing the worldwide market for mobile Yellow Pages. The report, which profiles 37 local search companies including YP Holdings, Dex One, Pages Jaunes Groupe, SuperMedia, and hibu/Yellowbook, projects that the global market for mobile YP will reach $28.8 billion by 2018….
Our own Brad Carson, vice president of operations, moderated a relevant and insightful conversation yesterday morning with change management experts about the bold moves necessary to drive the transformation of global directory organizations into multi-platform local media agencies. While the session highlighted numerous successful approaches and provided valuable recommendations on what our industry can do…