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Posts Tagged ‘online to offline’

December 18, 2017

How to Use Location Marketing to Drive Holiday Retail Traffic

The “biggest shopping day of the year” came and went, and instead of the skyrocketing sales, some brands felt it was less Black Friday and more Blue Monday. So how do you ensure that you build momentum for the coming holiday season? Here are the top 3 ways to maximize holiday sales using location marketing….

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November 27, 2017

Facebook’s O2O Solutions: An Inside Look at Store Visits & Offline Conversions

Last year Facebook announced two solutions to help marketers better understand the impact of Facebook Ads on offline results: Store Visits and Offline Conversions. According to Facebook, thousands of businesses have used the companies Offline Conversions and thousands more across over 12 countries have used Store Visits to measure the impact of their ads on…

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September 28, 2017

Study: Marketing Siloes Are Biggest Barrier to O2O Tracking

Tracking online-to-offline (O2O) behavior is one of the most compelling use cases for location data, but execution is a challenge for many marketers. New data show that these challenges aren’t due to a lack of understanding, but are more organizational in nature. According to a PlaceIQ survey of 200 multi-channel marketers, 36% said “not enough…

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August 1, 2017

Getting Location Data Right Can Be the Key to European Expansion

Location, location, location – an old saying, but still relevant for twenty-first century businesses. Your business’s real-world location data is equally as important as where you choose to set up shop. Consider this: 80% of all mobile searches are made by consumers looking to find goods and services near them. Over half of these searches…

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June 8, 2016

Study: Promoted Pins on Pinterest Drive In-Store Sales

According to survey data from GlobalWebIndex, 40% of 16-24 year olds use social media to research products. The same survey showed that social media are capturing 30% of daily time online. Despite these numbers, many enterprises and especially small business advertisers remain uncertain about the ROI of social media marketing. For that reason social media…

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May 31, 2016

Simplifying the Online-to-Offline Conversion Funnel

Most aren’t taking advantage of the new technologies that allow marketers to track mobile users as they move around the real world and enter stores. The biggest challenge is that some of these methods require significant scale or technology and may be expensive for many smaller-budget marketers. During a webinar last week, SweetIQ Co-Founder and CRO Michael…

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October 16, 2014

Search Engine Land: 10 Trends in Local Media to Consider for 2015

Change and disruption have been the only constants in the local media and marketing space over the last few years.  With the end of the year approaching, now is the time for local media organizations to start thinking about how the latest news and trends can inform 2015 strategies. From mobile adoption to transactional services, in…

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July 11, 2014

Top 5 Local Ad Stats of the Week: Indoor Location

Indoor location marketing is a promising way to reach consumers when they are extremely close to the point of purchase. While there are some privacy concerns to consider, indoor location is already winning over major retailers and brands as a new way to connect with relevant, on-the-go consumers. As an intro to how it all…

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February 26, 2014

Street Fight’s Local Data Summit in Denver

I got the chance to attend Street Fight’s Local Data Summit in Denver and it was a great event.  In addition to making connections and networking with the savvy local experts, I learned all about the exploding developments in big data that are helping local marketers deliver stronger ROI. I really enjoyed the panel titled, “The…

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December 11, 2013

BIA/Kelsey Leading in Local: eBay Adapts to Blurring Lines Between Online and Offline

A new retail is emerging – it’s consumer driven and technology enabled (mobile).  eBay is developing some services based on the blurring of the lines between online and offline search and purchases.  Online experience used to be about selection and competitive value, while offline was local and more about service and immediate availability.  But services…

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