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Posts Tagged ‘online’

December 11, 2013

BIA/Kelsey Leading in Local: eBay Adapts to Blurring Lines Between Online and Offline

A new retail is emerging – it’s consumer driven and technology enabled (mobile).  eBay is developing some services based on the blurring of the lines between online and offline search and purchases.  Online experience used to be about selection and competitive value, while offline was local and more about service and immediate availability.  But services…

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November 18, 2013

Bing Webinar Highlights Opportunity to get SMBs Online

During Bing’s webinar, Ginny Sandhu, senior product marketing manager, talked about the opportunity marketers have to help SMBs make the transition to digital solutions.  After sharing a variety of statistics that highlighted this opportunity, he described how Bing works to make this transition quick and easy.  Here are some takeaways from the webinar: 85% of…

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November 7, 2013

Moving SMBs Online: Challenges, Opportunities and Solutions

Please join LSA and Bing for an exclusive webinar presentation next Thursday, November 14 from 2 pm – 3 pm EST. According to Borrell Associates, US local digital advertising spend is expected to increase this year by 31%. As SMBs make the transition from print to digital advertising tools, they are coming across a variety…

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July 25, 2013

Technology’s Impact on the Local Search and Advertising Space

Over the past 15 years, there have been some major changes in how local businesses are found by consumers.  Today nearly 86 million people access local business information on their mobile phone (comScore-15 Miles-Neustar) and 77 million smartphone owners relied on apps to visit local content in December 2012 (Local Search Association).  The impact of…

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December 18, 2012

YP: 30% of Search Queries Now Coming from Mobile

Approximately 30% of overall search volume and lookups for local business information via YP offerings now come from mobile devices, according to YP’s end-of-the-year Local Insights Digital Report. The report, based on more than 2.2 billion searches across YP’s online and mobile offerings in 2012, demonstrated a great year for YP. Local search volume via…

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August 14, 2012

Will the New Yahoo CEO Focus on Local Businesses?

In my Local Search column on Search Engine Land this month, I discuss Yahoo’s recent appointment of Marissa Mayer as its new president and CEO, and the opportunities that presents for local businesses should she decide to focus on reinventing the company’s once dominant local search platform, Yahoo! Local. Mayer, who previously served as the…

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July 30, 2012

Louisiana’s SunShine Pages Relaunches as Sunshine Media

To better showcase its wide array of local search offerings, Louisiana firm, SunShine Pages, this week relaunched as Sunshine Media. “The new name is more reflective of our expanded online offerings, coupled with our highly successful print directories, providing our clients a diverse directional marketing tactical lineup,” said Joshua Descant, General Manager. Sunshine serves more…

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July 24, 2012

New Advertising Campaign Highlights Superpages Mobile App

SuperMedia just rolled out a great new campaign for its award-winning Superpages Mobile App. The multichannel campaign, dubbed “The Wheel,” focuses on the app’s animated wheel feature, which allows users to spin to find the most up-to-date information on local businesses including restaurants, retailers and services. As you may remember, the Superpages Mobile App won…

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July 5, 2012

Yodle Adds Mobile to its Small Business Offerings

Yodle, the local search company that helps small businesses strengthen their marketing efforts through SEO and online advertising, recently announced an expansion of mobile capabilities for their core product offerings. Yodle’s customers will now have increased optimization for mobile search with reach expanded to 95% of all mobile browser search platforms. Additionally, Yodle’s ad bidding…

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June 18, 2012

Yellow Medya Turkey Partners with vSplash to Compile Valuable SMB Data

Last week, Turkish local search company Yellow Medya announced a strategic partnership with vSplash Techlabs for the publication and distribution of SMB DigitalScape data in Turkey. Developed by vSplash, SMB DigitalScape is a powerful data collection and analysis engine that gauges the state of SMB digital media and commerce. The technology has already analyzed more…

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