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Posts Tagged ‘NinthDecimal’

October 31, 2019

NinthDecimal Beefs Up Multi-Touch Attribution

Television is quickly becoming the next piece in the offline attribution puzzle. This is happening as programmatic ad buying grows in television, and as the art of attribution continues to improve and span platforms. This notably goes beyond just broadcast and taps into the prevalence of streaming and OTT. The latest in this progression is…

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April 22, 2015

LSA15: Local Make or Break in the Next 24 Months

In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in the next 18 to 24 months.  Panelists Bernadette Coleman of Advice Interactive Group, Dema Zlotin of Rio SEO, Manish Patel of Where2GetIt and Mark Dixon of NinthDecimal discussed some of…

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April 2, 2015

LSA Members in the News: SMG, bieMEDIA, Dex Media, Yext, NinthDecimal, Neustar

Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership. SMG Launches Addressable…

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February 10, 2015

Study: 38% of Consumers Want Mobile Coupons When Entering Stores

Couponing isn’t easy. There is a show, Extreme Couponing, which, as the name suggests, is dedicated to highlighting the “extreme” amount of time and effort some consumers invest in order to save money with coupons. Since not everyone has that kind of time to spare, a new study from NinthDecimal shows that there is a…

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November 17, 2014

NinthDecimal Uses Mobile Data to Build Audiences with Precision and Accuracy by Location

Mobile usage is exploding and smartphones are becoming ubiquitous. Consumers eat, work, play and sleep with their mobile devices and according to NinthDecimal, there has never been a more opportune time for SMBs to take advantage of the current marketplace. During last week’s webinar, NinthDecimal talked about how SMBs can leverage this surge in mobile…

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November 6, 2014

Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing

Please join LSA and NinthDecimal for an exclusive webinar presentation next Thursday, November 13 from 2 pm – 3 pm EST. Mobile usage is exploding and smartphones are becoming ubiquitous. Consumers eat, work, play and sleep with their mobile devices. There has never been a more opportune time for SMBs to take advantage of the…

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July 11, 2014

Top 5 Local Ad Stats of the Week: Indoor Location

Indoor location marketing is a promising way to reach consumers when they are extremely close to the point of purchase. While there are some privacy concerns to consider, indoor location is already winning over major retailers and brands as a new way to connect with relevant, on-the-go consumers. As an intro to how it all…

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June 25, 2014

LSA Member Innovation in Local: NinthDecimal

Today we hear from NinthDecimal (formerly JiWire).  NinthDecimal is a mobile audience intelligence platform building a comprehensive understanding of people by connecting their digital and physical lives. Ninth Decimal’s precision, scale, and advanced data science enables the most accurate understanding of audiences, providing clients with actionable insights and massive campaign reach that drive meaningful business results….

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