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Posts Tagged ‘MomentFeed’

October 11, 2019

Are Brands Fully Optimized for Proximity Search?

Yesterday we wrote about the growing prevalence of unbranded search as a reflection of how consumers’ behavior on the path to purchase is changing, and how brands need to adapt. The context for this conversation arose from last week’s webinar with MomentFeed CEO Nick Hedges called “Proximity Search Optimization is the New Norm,” which outlined…

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October 10, 2019

The New Normal of Unbranded Search

On last week’s LSA webinar with MomentFeed CEO Nick Hedges, “Proximity Search Optimization is the New Norm,” a number cited in the course of the discussion stood out. According to MomentFeed, two-thirds of web searches conducted today are “unbranded”, meaning the consumer did not enter a brand name in the search query. And unbranded search…

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July 5, 2017

Report: Keys to a Winning Multi-Location Digital Strategy

Many people are surprised to discover e-commerce is still less than 10% of total retail: roughly $400 billion out of nearly $5 trillion last year. And while online commerce continues to grow, the larger story is how digital media are affecting not billions but trillions in offline consumer spending. According to Deloitte, more than $2…

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February 16, 2017

Multi-Location Brand Strategies: Distributed, Centralized or Hybrid?

Digital channels are impacting at least $2 trillion in offline revenues according to Deloitte. Those include search, social media and reviews among others. Numerous studies and data consistently show that localized content or messaging are more effective than generic brand messaging. For example, MomentFeed customer data show that 80% of social media consumer engagements with…

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February 2, 2017

Keys to a Winning Multi-Location Mobile Strategy (Webinar 2.15.17)

Please join the LSA and MomentFeed for an exclusive webinar presentation Wednesday, February 15 from 2:00 pm – 3:00 pm ET. Centrally-managed, field-driven, or a hybrid approach? These are the choices that enterprises face in managing media and marketing across platforms. Which is most effective? Which is most labor-intensive? And how should multi-location brands decide?…

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