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Posts Tagged ‘mobile search’

October 3, 2013

Local Mobile Presence: From National Brands to SMBs

Please join LSA and Local Market Launch for an exclusive webinar presentation next Thursday, October 10 from 2 pm – 3 pm EST. In this webinar, Local Market Launch will focus on the importance of having a local mobile presence and the key differences for national brands and SMBs. When it comes to being found…

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September 12, 2013

Updated YP App Brings Fresh Look and New Features

A newly redesigned version of YP’s smartphone app is now available to download on Google Play and iTunes. This new update brings a cleaner, more modern aesthetic to YP’s popular local search tool, making it easier and faster for users to find what they’re looking for.  The app includes a new feature called My Book,…

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May 23, 2013

Telmetrics & xAd: Retailers Should View Mobile as a Complement to the Purchasing Cycle not as Competition

Given the popularity of online shopping, it has been thought that brick and mortar retailers are increasingly becoming more like product “showrooms” than places for commerce. But with a new study from Telmetrics and xAd that said 77% of smartphone retail shoppers ultimately made their purchases in-store, the “showrooming” trend does not seem as detrimental…

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October 8, 2012

xAD/Telmetrics: 90% Conversion Rate for Mobile Restaurant Search

In their latest installment of the Mobile Path to Purchase Study, xAD and Telmetrics partnered to deliver some interesting insights on mobile restaurant behavior. The study found that the restaurant category, as compared to others like auto and travel, is the most urgent and locally driven. Mobile restaurant search has a 90% conversion rate, with…

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August 29, 2012

Will Mobile Overtake Desktop for Local Restaurant Search?

I read an interesting post from Sherwood Stranieri over at Search Engine Land this week on mobile local search. Recent findings point to a rapidly increasing number of mobile searches in the restaurant category and it looks like mobile search may surpass desktop search in this category very soon. In the last few months, there’s…

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July 11, 2012

YP: Restaurants Still the Most Searched Category Locally

 Last week, YP released its quarterly Local Insights Report, which focuses on online and mobile data trends from its Local Ad Network. The report’s findings provided some interesting perspective on continued trends in local search and offered new data on which local businesses are advertising the most through its network. In Q2 2012, Restaurants continued…

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June 14, 2012

Apple Announces New Maps Feature, Taking on Google

Apple made international headlines this week with the announcement of its own mobile Maps service, taking on Google’s dominating Google Maps feature. The service, which will launch as part of Apple’s iOS 6 upgrade this fall, represents Apple’s efforts to keep users within its ecosystem as its iPhone – which currently comes preloaded with Google…

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April 16, 2009

SuperPages.com Launches iPhone App

Yesterday, SuperPages.com introduced its new SuperPages Mobile℠ iPhone application allowing access to more than 17 million U.S. businesses for people “on-the-go.” Available as a free download from Apple’s App Store, it allows local searchers to: Submit user reviews – with a “thumbs up” rating system Locate WiFi Hotspots See the five-day weather forecast Get directions…

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