Two years ago mobile search surpassed query volume on the desktop and new 2016 data found that mobile now captures almost 7 in 10 digital media minutes. Mobile usage continues to transform consumer behavior and advertisers are finally responding. According to the IAB, mobile ad revenue in 2016 has finally passed desktop digital revenue. Total…
Typically, mobile searchers are thought to be “on the go” with immediate needs, near the “bottom of the funnel.” Yet new data suggests this isn’t true. According to a new survey of 1,000 US adults, mobile shoppers most often sought “general information on the product or service.” Instead of looking up store hours, directions, product…
Please join the Local Search Association (LSA) and CallRail for an exclusive webinar presentation Thursday, January 21 from 2:00 pm – 3:00 pm ET. It’s no secret that many local businesses prefer phone calls over any other lead channel. The challenge for local SEOs is proving that their work is responsible for driving these valuable phone…
Last month I presented on a webinar with LSA’s Greg Sterling and Lisa Raehsler of Big Click Co. about the importance of tracking, managing, and optimizing call conversions from local search. It was a great webinar with a great turnout – but if you weren’t able to attend, here is a summary of some of…
Each year around this time we are inundated with (insert name of expert)’s ideas on how next year will be the year we make better of ourselves, our business, relationships, etc… “So and So Shows you how to finally succeed in 2015,” or “Whatchamacallit’s Top Ten New Year’s Resolutions for Growing Your Business.” We all…
Consumers are using vastly different combinations of local media to inform their purchasing decisions and mobile devices are changing the way consumers interact with local information. According to our latest edition of the “Local Media Tracking Study” conducted by Burke, between 2012 and 2013, computer/laptop usage for searching for local products and services decreased while…
Although TV is still “king” when it comes to both consumer time spent and advertising spend, it is no longer immune to the disruptions being brought about by the Internet and mobile. According to Mary Meeker’s 2014 Internet Trends Study, print (newspapers and magazines), radio and yes, even TV, are all down in the amount…
Consumers now spend more time online via mobile devices than PCs. This migration has led to a shift in how consumers make local purchase decisions. According to Telmetrics and xAd’s Mobile Path to Purchase study, mobile is now the device of choice for consumers beginning their purchase process. Consumers who reach for the mobile device…
Last week, Google Shopping added exciting new features to its product listing ads. For the first time, users can determine which products they’re shopping for are physically available for purchase at local retail stores. Google Shopping has traditionally allowed consumers to research and compare products, and then connect with retailers online to make a purchase….
During Local Market Launch’s recent webinar, Gideon Rubin, chief marketing officer, talked about the importance of having a local mobile presence and the key differences for national brands and SMBs. He said that these businesses need to invest their efforts in the basics—from mobile optimized local landing pages, to verified business profiles across search, social,…
