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Posts Tagged ‘mobile marketing’

August 21, 2014

SoMoConf: Radio, Newspaper, Directory Executives Weigh in on Social and Mobile

This panel consisted of executives from radio, newspaper and directory businesses and panelists described how each business is getting in the social and mobile game. Radio: Entercom Stephen Gibbons runs Smart Reach Digital, a division of Entercom Radio, said that they don’t look at social and mobile as distinct products to sell, but rather part…

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August 21, 2014

SoMoConf: The Art of Managing a Client’s Social Media Presence

During this session, Beth Lawton, author of “Social Media & the Future of Audience Development,” and Shannon Kinney, founder of Dream Local Digital, gave some tips when it comes to managing social media for a client.  Here are a few of those tips: Pay attention to messages and questions and engage; Customize and consider messaging…

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August 21, 2014

SoMoConf: When Done Right, Location Targeting on Mobile Drives Results

Given the rapid adoption of mobile devices and their growing usage, we heard about some case studies of executions with some compelling results.  From a fashion retailer that ran a mobile campaign through YP resulting in a 2x return on ad spend and 2,000 store visitors, to an auto dealer’s service center that ran a…

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August 21, 2014

SoMoConf: New LSA Database Houses Data from 200K Local Campaigns

This session with Jason Peaslee, founder of Thrive Analytics, and Hynek Stehno, VP of digital services at SMG Local Spectrum, started with a plethora of data points showing just how much of an impact mobile devices have on consumer media consumption.  Stats included: Over half of time spent online is on mobile devices; Mobile phone…

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August 21, 2014

SoMoConf: Three Winning Social and/or Mobile Strategies

In advance of SoMoConf, we conducted a contest across all local media platforms to intentify the top three case studies for making money with social and/or mobile.  Here are highlights from the three winners: Local Entertainment Content App Creator saambaa saambaa started out as an app that made it easy to create plans on the…

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August 20, 2014

SoMoConf: Facebook Digital Engagement is Uncorrelated to Offline Sales

The message from Ted Zagat of Facebook to advertisers is that clicks don’t matter.  In fact, he went on to say that if the objective is offline sales, digital engagement is completely uncorrelated to that sale and optimizing around likes, shares and clicks is actually not serving a client’s best interest. Ted sighted a few…

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August 20, 2014

SoMoConf: Pinterest Working to Solve the Discovery Problem

Joel Meek, head of partner online sales and operations at Pinterest, talked about striving to “help people discover things they love with the hope of inspiring them to do things in the real world.”  With 60 million monthly users and 75% of usage taking place on mobile devices, Pinterest uses feeds, categories and search capabilities…

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August 20, 2014

SoMoConf: How to Create a “Thumb Stopping Visual Voice” on Instagram

With Instagram users uploading around 60 million photos each day, the photo sharing tool creates a great way for advertisers to reach consumers.  PJ MacGregor, brand development lead at Instagram, talked some best practices for creating a “thumb stopping visual voice.” Here are some of the high level tips PJ gave to the SoMoConf audience:…

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August 20, 2014

SoMoConf: Not All Social Media Metrics are Insightful

Lutz Finger runs a data science team at LinkedIn and talked about how, with the advent of social media, marketers are able to measure many things.  For that reason, not all metrics provide insight. In order to find the metrics that truly matter, Lutz discussed a three-pronged strategy that consists of asking the right questions,…

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August 20, 2014

SoMoConf: YP’s Strategy for a Mobile “Home Run”

In light of being in the baseball city of Chicago, Luke Edson, vice president of national markets at YP, gave a glimpse into YP’s mobile strategy through a variety of baseball metaphors.  In order for local media organization’s to score runs with mobile, Luke said that they simply need to “get in the game.” “Fundamentally,…

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