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Posts Tagged ‘Mobile local’

January 15, 2013

Join Us to Learn More about Mobile Local Directories from Sky Bridge Mobile

Please join LSA and Sky Bridge Mobile next Thursday, January 24th to take a look at how mobile local directories can connect local businesses to nearby customers. Sky Bridge Mobile is an interactive marketing firm delivering mobile solutions and strategy counsel to local businesses. This webinar will show marketers that mobile initiatives like mobile coupons,…

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September 7, 2012

xAD, Telmetics Partner with Nielsen to Release Mobile Path-to-Purchase Study

We came across a great story in tnooz about a new study that shows the power of local mobile advertising to generate purchases in certain business categories. xAD, the local mobile ad network, and Telmetrics, the mobile call measurement provider, teamed up with Nielsen to study mobile purchase behavior in a new Mobile Path-to-Purchase report…

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September 30, 2010

BIA/Kelsey: U.S. Mobile Local Advertising Revenues to Exceed $2 Billion in 2014

Innovation in the local mobile category was a hot topic at BIA/Kelsey’s DMS ’10 conference earlier this month, and for very good reason. As consumers increasingly adopt mobile, our industry has an unprecedented opportunity to generate new advertising revenue in the space. Adding to the excitement over local mobile is BIA/Kelsey’s new projection, announced this…

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July 29, 2010

More People Go Mobile for Local

One trend that we’ve all been watching closely is mobile, and today we’re releasing new data from comScore that shows more people are turning to their mobile devices to access business information. This is good news for Internet Yellow Pages because it essentially helps extend the reach of those resources for consumers, and helps advertisers…

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