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Posts Tagged ‘mobile app’

June 21, 2016

YouTube Director App Makes Video DIY for SMBs

A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video. At that time Google released data stating that “how-to” searches on YouTube had grown 70% vs. 2014. The idea was that videos, specifically those that provide helpful “how-to” information, were…

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December 14, 2015

Does Google’s Primer App Have SMB Relevance?

In October last year Google released an app called Primer which was developed as a tool for startups, particularly Google’s ad-tech products, to learn the fundamentals of marketing through mini-marketing lessons.  Primer released some updates about a week ago and it appears that the strategy for the tool has evolved to include a broader target audience….

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July 22, 2014

YP’s Mobile Properties Attract Users with Spending Power

With more than 10 million downloads of its mobile app and approximately 30 million monthly unique visits across its app and mobile websites, YP.com offers advertisers a great way to reach consumers searching for local business information via their mobile devices. Not only does YP.com attract a strong cross-section of users, but those users trend…

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August 23, 2013

Facebook Adds OpenTable Restaurant Reservations to Mobile App

Facebook recently announced a partnership with OpenTable to bring online reservations to the social network.  An update will bring the booking service to Facebook’s mobile app and mobile website in mid-August, with desktop functionality coming at a later date. This news has some interesting implications for restaurant owners.  Admittedly, OpenTable is no stranger to the…

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July 23, 2013

Webinars from Search Influence and 121 Mobile Highlight Social Media, SMS Marketing

We recently uploaded two new webinar presentations to our YouTube channel that you might find interesting. Will Scott, founder of Search Influence, provided insight into the reasons that specific industries are finding local success with social media (auto-dealers, physicians, tourist attractions) and why others aren’t (divorce/criminal attorneys, drug treatment facilities and more). Verticals Finding Local Success…

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July 17, 2013

SoMoConf to feature sessions with Google, Facebook, YP, comScore and More

When putting together the agenda for the upcoming Social + Mobile: Show Me the Money! conference with Borrell Associates and the Local Media Association, we wanted to focus on revenue generation.  We see some huge opportunities waiting for local media organizations to take advantage of, specifically with social and mobile outlets.  We were able to…

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July 8, 2013

Google to Explain Approach to Mobile and Social at SoMoConf August 21-22 in Chicago

According to a comScore, Neustar/Localeze and 15 Miles study, Google Maps is the most used mobile app for local business searches.  Similarly, their social network Google+ is building steam with over 350 million users and growing.  Google is synonymous with search, but over the last few years they have been making some major investments in…

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June 20, 2013

121 Mobile Webinar: Creating an Effective Brand-SMB Co-Op Marketing Ecosystem

Please join LSA and 121 Mobile for an exclusive webinar presentation next Thursday, June 27 from 2 pm – 3 pm EST. In this webinar, 121 Mobile’s co-founder and VP of sales Ido Shatzky will discuss how big brands and SMBs can utilize an innovative mobile marketing solution to acquire new customers, increase customer retention…

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April 2, 2013

What You Need to Bring to ‘Search Starts Here’ in Vegas

The “Search Starts Here” Conference in Vegas is quickly approaching and we are just 11 days away.  Help us spread the word and let the Twitter world know you’re coming by using the #SearchStartsHere hashtag. But before you make your way to Vegas, we want to make sure you are prepared.  Here are some things…

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June 15, 2012

Good Housekeeping Features YP Mobile on Favorite Apps List

As we head into the weekend, I want to share a great recommendation by Good Housekeeping magazine for YPMobile. In a feature called “Your Favorite Apps,” YPMobile was listed as the app “to check out” in the driving category. In addition to helping users find the best local gas prices, YPMobile lets users search more…

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