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Posts Tagged ‘mobile’

October 20, 2017

The Transient Business (Food Truck) Local Marketing Challenge

If you’ve eaten a burger this year, it’s possible you bought it from a truck. Putting it that way might make it sound a little less than appetizing, food trucks are serving everything from handmade burgers to organic salad, and some are even being awarded Michelin stars. Food trucks are presented with the unique challenge…

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September 15, 2016

Data: 92% Purchase Within a Day of Conducting Mobile Research

Mobile is increasingly becoming the “go-to” device for consumers who are looking to research a product or service they want to buy. These mobile users are moving through the purchase funnel (research to purchase) relatively fast. According to a new Google study, 92% of people who researched a product/service on mobile made a purchase within…

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January 25, 2016

Mobile: Ready – Or Not? (Free Report)

Today Local Search Association (LSA) and BuzzBoard are releasing a new, free report titled, “Mobile: Ready – or Not?” The report explores the state of mobile-readiness in the small business market across the US and what’s at stake if businesses fail to adapt to the fast-changing consumer behavior. It also makes tactical and practical recommendations for…

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February 10, 2015

No, Local SMBs Don’t Need Custom Mobile Apps

Whatever you’re selling to SMBs, one thing they don’t need are custom mobile apps. Most local businesses have no need for their own mobile apps, and the only reason they do get a custom mobile app is because someone pressured them into purchasing it from them. Everyone would love to have their own app, but…

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December 15, 2014

How ReachLocal Builds SMB Mobile Strategies that Drive Conversions

Studies continue to show that mobile devices are a critical piece of the consumer journey.  During ReachLocal’s webinar last week, they explored everything from mobile usage, to the strategies that can help local businesses, specifically the SMB, drive conversions through mobile devices. Broken up into three sections, the webinar covered mobile’s dominance, the need for mobile…

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December 2, 2014

Balancing Act: Successfully Adding Mobile to Your Marketing Mix

Please join LSA and ReachLocal for an exclusive webinar presentation next Thursday, December 11 from 2 pm – 3 pm EST. Today’s consumers own multiple devices and move seamlessly between them throughout the day, with 85% of consumers citing their mobile devices as a central part of everyday life (Source: Salesforce). Small businesses need to…

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October 16, 2014

Search Engine Land: 10 Trends in Local Media to Consider for 2015

Change and disruption have been the only constants in the local media and marketing space over the last few years.  With the end of the year approaching, now is the time for local media organizations to start thinking about how the latest news and trends can inform 2015 strategies. From mobile adoption to transactional services, in…

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October 8, 2014

Vertical Markets, Mobile Transactions and the ‘Unbundling of Local’

Earlier this week BloomNation, an online marketplace for florists, announced $5.6 million in funding on top of an earlier seed round of just over $1.6 million. In one sense this is just one more startup entering an already crowded e-commerce segment. But viewed from a slightly broader perspective, it’s the potential appearance of another vertical brand that connects buyers…

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September 24, 2014

LSA Member Innovation in Local: Moasis

This week we hear from Moasis.  Headquartered in San Francisco, Moasis combines deep knowledge in both the practices of marketing and the technologies disrupting today’s information ecosystem. They have developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local…

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September 23, 2014

TBC: LocalVox Has One of the Highest Digital Retention Rates

Earlier today TBC Holdings, parent of The Berry Company, announced it had acquired LocalVox. The purchase price wasn’t disclosed. However LocalVox had raised roughly $10 million through a combination of venture funding and debt financing. The company began life just over four years ago as NearSay, a local business and events calendar. The site still exists; though…

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