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Posts Tagged ‘MCM’

September 11, 2019

What Keeps SMBs Up at Night?

This is the latest in a series of LSA Insider posts citing data from our Modern Commerce Monitor™️  small business survey about SMB SaaS adoption. The MCM surveys 1,000 SMBs about their use (or non-use) of SaaS to operate every aspect of their businesses. Find previous posts sourcing MCM data here.  The LSA’s Modern Commerce…

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September 4, 2019

SMBs Like to Try Before They Buy

This is the latest in a series of LSA Insider posts citing data from our Modern Commerce Monitor™️  small business survey about SMB SaaS adoption. The MCM surveys 1,000 SMBs about their use (or non-use) of SaaS to operate every aspect of their businesses. Find previous posts sourcing MCM data here.  As it turns out,…

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August 30, 2019

How Are SMBs Purchasing SaaS?

This is the latest in a series of LSA Insider posts citing data from our Modern Commerce Monitor™️  small business survey about SMB SaaS adoption. The MCM surveys 1,000 SMBs about their use (or non-use) of SaaS to operate every aspect of their businesses. Find previous posts sourcing MCM data here.  The LSA’s Modern Commerce…

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August 26, 2019

SMB SaaS: Redefining “Local”

This article excerpts the executive summary for an upcoming LSA report. Stay tuned for more on the report’s release. Local is expanding. The media and tech sector dedicated to localized audience targeting has for decades primarily focused on small business (SMB) advertising as a source of monetization. But adjacent areas of SMB needs are starting…

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August 26, 2019

Webinar Preview: How to Move the Needle on SaaS Engagement (Video)

Despite tremendous growth in adoption and despite making a huge difference in improving the lives of small business operators, the small business software industry has a serious problem with its customers failing to sufficiently engage with the SaaS products they purchase. Many small businesses owners fail to use the software they buy to its full…

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August 13, 2019

Why is SMB SaaS Engagement Such a Vexing Problem?

Writing about small business software is one of the primary tasks in my multi-faceted work life. I am also a small business software user. I use QuickBooks to handle the money. I use Monday.com to manage projects. I use Zoom to conduct interviews for blog posts, white papers, and podcasts. I use Slack for real-time…

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August 12, 2019

SaaS, ISPs Have an Edge Over Rivals in Expanding SMB Footprint

A question that we try to answer through the LSA’s Modern Commerce Monitor small business survey is the degree to which SMBs trust legacy channels to bring them into the world of cloud technology. Our view going into the research was that media channels like Yellow Pages publishers and digital agencies would have a tough…

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July 19, 2019

Are We All Cloud Brokers Now?

Earlier this week, we covered Vendasta‘s C$40 million venture round, which was a major milestone for the Saskatoon-based SaaS company. One thread from our discussion with CEO Brendan King involved the new language Vendasta is using to describe its resellers, and more importantly, what it says about the type of company it is pursuing to…

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July 10, 2019

Cloud SMBs Are Younger, Focused on Growth, Opportunity

As part of our recently released Modern Commerce Monitor™️, we developed something we call the Cloud-Based Services Buyer Index. The index offers a measurement of the characteristics that typify a small business moving into the cloud vs. a business that is more resistant to the shift. We’ve said many times that the generational shift taking…

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July 2, 2019

How Do Small Businesses Benefit from Cloud Adoption?

We recently shared an article on the cloud accounting firm Xero’s plans to focus its growth efforts on North America, where it sees more upside than in its home markets of Australia and New Zealand. One nugget (sourced to the Small Business Administration) cited in the article was that small businesses that adopt cloud technology…

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