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Posts Tagged ‘MCM’

November 20, 2019

Video Vault: SaaS — The Next Small Business Revolution

This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks, including embedded video and key takeaways. Speakers’ opinions are their own. Check out the entire series here. At the recent Asiacomm 19 conference in Vietnam, presented by ALSMA, I shared the LSA’s point of view on why small businesses are…

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November 11, 2019

Video Vault: The New SMB Reality

This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks, including embedded video and key takeaways. Speakers’ opinions are their own. Check out the entire series here. Last week the Asiacomm ’19 event in Vietnam featured several conversations about how technology and SaaS are transforming the small business market. There…

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October 15, 2019

Tricks for Selling Tech to SMBs

Technology companies would do a much better job of selling their services to small businesses if they would keep things simple and treat SMBs more like consumers. This is one of the leading insights from a recent article on selling tech to SMBs by the consulting firm AT Kearney. The article mirrors much of what…

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September 11, 2019

What Keeps SMBs Up at Night?

This is the latest in a series of LSA Insider posts citing data from our Modern Commerce Monitor™️  small business survey about SMB SaaS adoption. The MCM surveys 1,000 SMBs about their use (or non-use) of SaaS to operate every aspect of their businesses. Find previous posts sourcing MCM data here.  The LSA’s Modern Commerce…

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September 4, 2019

SMBs Like to Try Before They Buy

This is the latest in a series of LSA Insider posts citing data from our Modern Commerce Monitor™️  small business survey about SMB SaaS adoption. The MCM surveys 1,000 SMBs about their use (or non-use) of SaaS to operate every aspect of their businesses. Find previous posts sourcing MCM data here.  As it turns out,…

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August 30, 2019

How Are SMBs Purchasing SaaS?

This is the latest in a series of LSA Insider posts citing data from our Modern Commerce Monitor™️  small business survey about SMB SaaS adoption. The MCM surveys 1,000 SMBs about their use (or non-use) of SaaS to operate every aspect of their businesses. Find previous posts sourcing MCM data here.  The LSA’s Modern Commerce…

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August 26, 2019

SMB SaaS: Redefining “Local”

This article excerpts the executive summary for an upcoming LSA report. Stay tuned for more on the report’s release. Local is expanding. The media and tech sector dedicated to localized audience targeting has for decades primarily focused on small business (SMB) advertising as a source of monetization. But adjacent areas of SMB needs are starting…

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August 26, 2019

Webinar Preview: How to Move the Needle on SaaS Engagement (Video)

Despite tremendous growth in adoption and despite making a huge difference in improving the lives of small business operators, the small business software industry has a serious problem with its customers failing to sufficiently engage with the SaaS products they purchase. Many small businesses owners fail to use the software they buy to its full…

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August 13, 2019

Why is SMB SaaS Engagement Such a Vexing Problem?

Writing about small business software is one of the primary tasks in my multi-faceted work life. I am also a small business software user. I use QuickBooks to handle the money. I use Monday.com to manage projects. I use Zoom to conduct interviews for blog posts, white papers, and podcasts. I use Slack for real-time…

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August 12, 2019

SaaS, ISPs Have an Edge Over Rivals in Expanding SMB Footprint

A question that we try to answer through the LSA’s Modern Commerce Monitor small business survey is the degree to which SMBs trust legacy channels to bring them into the world of cloud technology. Our view going into the research was that media channels like Yellow Pages publishers and digital agencies would have a tough…

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