Archive

Posts Tagged ‘Marissa Mayer’

February 28, 2014

Yahoo Adds OpenTable to Search Results

In recent weeks, Yahoo has made several major announcements affecting local search including the streamlining of Yahoo local business listings, integration of Yelp reviews in search results, and now, links to OpenTable for local restaurant reservations. While consumers can already make OpenTable reservations via Google and Bing search engine results, Yahoo has given the online…

Contributed by:

Continue Reading »

February 7, 2013

Yahoo! Partners with France’s PagesJaunes to Bolster Local Search Data

One of the big predictions when Marissa Mayer took the helm at Yahoo! last summer was that the company would increase its focus on local. While Meyer countered several months later that local wouldn’t be among Yahoo!’s priorities, a joint announcement by Yahoo! and PagesJaunes last week indicates the company isn’t steering clear of local…

Contributed by:

Continue Reading »

August 14, 2012

Will the New Yahoo CEO Focus on Local Businesses?

In my Local Search column on Search Engine Land this month, I discuss Yahoo’s recent appointment of Marissa Mayer as its new president and CEO, and the opportunities that presents for local businesses should she decide to focus on reinventing the company’s once dominant local search platform, Yahoo! Local. Mayer, who previously served as the…

Contributed by:

Continue Reading »
Close

First Name

Last Name

Company Name

Email Address